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SaaS platform for vegan / plant-based supplier network

Accelerate the growth and transition of thriving vegan economy by creating a connected supply chain eco-system

Photo of Dhanesh Kothari
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Written by

Lead Applicant Organization Name

Beyond Animal

Lead Applicant Organization Type

  • Small company (under 50 employees)

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?


Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Lausanne, Geneva, Zurich, London, Dublin

What country is your selected Place located in?

Switzerland, England, Ireland

Describe your relationship to the place you’ve selected.

CEO, co-founder of the company is based in Lausanne, Switzerland.

Chairwoman, co-founder of the company is a British + Swiss citizen and she has moved to Dublin in Dec 2019.

Both the co-founders have established very strong business network at these locations.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

1) Lausanne, Vaud:

“Swiss Food & Nutrition Valley”: The Swiss Canton of Vaud, the Swiss Federal Institute of Technology in Lausanne (EPFL), the Swiss Hospitality Management School in Lausanne (EHL Group) and Nestlé have joined forces to develop and promote a global innovation ecosystem on food and nutrition. The initiative aims to further attract talent start ups and investment to the region. Switzerland is home to a unique ecosystem in the area of food and nutrition. This is due to its deeply rooted agricultural tradition, an unmatched density of world leading companies and scientific institutions as well as a large number of start-ups in areas such as food, nutrition, life sciences or robotics. 

With the creation of the Swiss Food Nutrition Valley, the founding partners aim to strengthen the existing innovation ecosystem further and attract talent start-ups and investment to the region The Swiss Food Nutrition Valley addresses major challenges of the future of food and nutrition using cutting edge science and technology from agriculture to waste, from innovative products to healthy, sustainable diets.

2) Geneva:

Proximity to international organisations which includes food policy organisations

3) Zurich:

Visibility to private banks, asset management and family office investment firms. Many of whom have increased their focus in the food space as their strategic priority.

4) London:

Positioning itself as most vegan-friendly cities in the Europe with highly active business activities

5) Dublin:

Food and agriculture is one of the largest industries in Ireland

What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

All the scientific evidences are in place that clearly demonstrates that the meat, dairy and animal exploiting industries are among the top contributors towards Green House Gas emission, health issues and loss of bio-diversity.

In many countries animal exploiting industries are heavily subsidised. Which means that government is funding harmful industries (in the name of job protection) from tax payer's money. 

On the top of it, a large portion of this funding does not reach it's intended benefits due to systematic failures.

No government has been able to come up with a transition plan to reduce or remove these subsidies. Forget about transition of these industries.

Combine this with the absence of a well-established supply chain network for vegan, plant-based options, insufficient education, weak support system and misinformation at several levels has lead to a complete catastrophic situation.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Beyond Animal wants to bring the latest IT innovations in making it easier to bring vegan, plant-based options to the market for business or personal needs.

The platform will offer 

1) Superior (AI-driven) discovery tools for:

Stores / stockists

Products, supplies and ingredients catalog with nutrition information

Supplier finder

Accreditation providers

Latest food innovations

Experts (e.g. nutrition, diet, etc), researcher network

Service providers

Distributor network, retailer network, logistics network, etc.

2) Facilitate buying and selling

B2B, B2C, C2B, B2B2C

Order pooling

RFP process

AI-driven recommendation engine for ease of purchase decisions

Support for multiple languages with automated translations

Location-aware information

Personalised decision making tools, real-time alerts and notifications.

3) Digital experience

Host digital trade shows with the help of event organiser partners so as to bring greater efficiency, reduce cost and carbon footprint

The platform will also offer superior member engagement tools so that users of the platform can interact with each other more seamlessly.

4) Support for carbon neutrality

Beyond Animal will be partnering with authorised carbon credit issuers / certifiers that will assess carbon footprint of vegan, plant-based food products, ingredients and supplies.

We will also partner with online carbon trading platforms for automatic sell of issued credits including payments.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

AI and Digital experience will greatly extend the reach of buyers, sellers, traders, distributors and service providers in each market.

Policy makers will have modern tools with insights to make informed decisions towards sustainable transition of food sources.

Procurement for businesses and finding most relevant choices for individuals will become easier due to which introducing as well as transitioning into vegan, plant-based options will be faster and cheaper. 

Modern communication and engagement tools between all the stakeholders in the eco-system with rapid feedback and corrections.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

1) Environment: Our platform will act as a catalyst for increasing the adaption of vegan, plant-based options. Which in turn will speed up the move towards net zero carbon target 

2) Diet: Access to personalised diet plans. Improved health as a result of reduction in meat, fish and dairy consumption 

3) Economics: Support for existing businesses and animal farming industry to transition into sustainable food system economy model. - Reduce subsidy and become more self sustaining 

4) Culture: Majority of the younger generation population are opting for vegan, plant-based options due to access to scientifically proven results. 

5) Technology: Finding most relevant vegan, plant-based options is still a challenge even today at majority of the places. Digital tools would make it easier. 

Bring latest food innovations from start-up to scale up very quickly.

6) Policy: Food and environment policy departments will have access to greater market insights and survey results to monitor against their targets as well as shape the future policies in a systematic manner.

How did you hear about the Food System Vision Prize?

  • Website
  • Conference/event
  • Referred by: Daniel Skaven Ruben

Attachments (1)

Beyond Animal Executive Summary.pdf

Executive summary of Beyond Animal

1 comment

Join the conversation:

Photo of Lauren Ito

Hi Dhanesh Kothari great to see you joining the Prize!

We noticed your submission is currently unpublished. Was this your intention? We'd love to have your submission included in the Prize. Even if you've not started populating your Vision just yet, by publishing your submission you can make it public for other teams in your region to see, get in touch and possibly even collaborate with you.

You can publish it by hitting the "Publish" button at the top of your post. You can also update your Vision at any time before 31 January 2020 by clicking on the "Edit Contribution" on top. If you need inspiration or guidance, take a look at the Food Vision Prize Toolkit. linked here:

Look forward to seeing your Vision evolve through the coming weeks.