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Intelligent consumption

The basis of food system 2050 is the educated consumer choice but not the marketing driven producer supply.

Photo of Тина Киквадзе
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Written by

Lead Applicant Organization Name

Intelligent avocado

Lead Applicant Organization Type

  • Researcher Institution

How long have you / your team been working on this Vision?

  • Just beginning now

Lead Applicant: In what city or town are you located?


Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Moscow and Moscow region

What country is your selected Place located in?


Describe your relationship to the place you’ve selected.

We live in this city.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

City and region more than 5000 Sq km with population over 20 mln, multinational citizens (mostly from cis countries), different religions (orthodox, Muslims, protestants, catholics, jews, Buddhists), secular society, many vegetarians, wellspread and well developed creative jobs, developed it sector. People's hopes for the future: – your activity serves the greater good – profit driven activity (desire to earn more)

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Consumer ignorance in food

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Education system changes: life long learning Healthy eating as a new standard

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

The basis of food system 2050 is the educated consumer choice but not the marketing driven producer supply.

How did you hear about the Food System Vision Prize?

  • Conference/event

1 comment

Join the conversation:

Photo of Andrea Vaz-König

Hi Tina! Very welcome on the Food System Vision Prize! We look forward to the development of your vision! An educated consumer is definitely a very important part of the chain to change. Have you had a chance to check out on the tools provided by our platform? They may inspire you to further develop your vision. Looking forward! Andrea