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Inspiring Students Make Eat Healthier & Sustainable Dining Choices Through Technology

Employing technology to drive change in how students think about food, inspiring them to adopt a healthier and sustainable eating habits

Photo of Grubeasy Interactive
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Written by

Lead Applicant Organization Name

Grubeasy Interactive Lab Inc.

Lead Applicant Organization Type

  • Other

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • Under 1 year

Lead Applicant: In what city or town are you located?

East Brunswick

Lead Applicant: In what country are you located?

United States of America

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

New Jersey

What country is your selected Place located in?

United States Of America

Describe your relationship to the place you’ve selected.

New Jersey has been home for the past 13 years, I believe change begins at home. Familiarity with the system and how things work makes this state the first choice for this.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

New Jersey is a coastal state with a population of 8.92 million people living on 19,211 sq km. The state is part of the greater New York metro area and is densely populated. A highly diverse population with 67.92 % white, 13.47% African American or Black, 9.2% Asian, 6.4% other race, 2.5% belong to 2 or more races, 0.2% Native Americans and 0.03 Native Hawaiian. The population in New Jersey consist of 51.2% females and 48.8% males. According to US census bureau, New Jersey has every county classified as urban, making it the only state to have this type of classification. New Jersey residents are highly educated with more scientists and engineers per square feet than any other area in the world (according to World Population Review)

What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

According to the US Department of Health about 50% of adults in United States struggle with chronic health diseases related to poor eating habits and physical inactivity. Center for Disease Control and Prevention (CDC) reported that as of 2015 - 2016, 20% of young people (6 to 19 years) in United States have obesity (2). This data reflect a significant three fold increase in the percentage of children & adolescent affected by obesity compared to 1970. Obese children have a higher risk of having different chronic diseases, such as type 2 diabetes, asthma, sleep apnea, bone and joint problems (1, 3, 4). Children with obesity are likely to grow up to become obese adults. According to the State of Childhood Obesity, 15% of children ages 10-17 years old in New Jersey is obese which calls for change. References >>> >>1. Burns J, Yokota T, Ashihara H, Lean ME, Crozier A. Plant foods and herbal sources of resveratrol. J Agric Food Chem. 2002;50(11):3337-3340. >>2. Fryar CD, Carroll MD, Ogden CL. Prevalence of overweight and obesity among children and adolescents: United States, 1963-1965 through 2011-2012. Health E-Stats. 2014. >>3. Haflon NH, Larson K, Slusser W. Associations between obesity and comorbid mental health, developmental and physical health conditions in a nationally representative sample of US children aged 10 to 17. Acad Pediatr. 2013; 13(1):6-13 >>4.Lloyd LJ, Langley-Evans SC, McMullen S. Childhood obesity and risk of the adult metabolic syndrome: a systematic review. Int J Obes (Lond). 2012;36(1):1–11

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

The vision is employ technology to educate and inspire change in the way people think about food. Instead of informing students on what to eat, the goal is to employ technology to interactively educate and reward students to make healthier and sustainable dining choices. The impact goes beyond the expected outcome of inspiring change in each student that interacts with our technology. The greater impact is actually turning these students to change agents. Change agents that will not only talk about what they have learnt but creatively improve the food system in their local communities. We believe we can employ technology to create change on the grass root level and create lasting impact for generations to come

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

With this challenge tackled, the population is healthier. Tax dollars spent of disease management can be redirected to other initiatives beneficial to people. Short- Term Benefits >> Students are informed and motivated to make better meal choices. Food choices that are good for them and the environment. Students become change agents at home and in the community. Long Term Benefits >> Reduction in incidence of obesity Lower risk of specific chronic diseases related to poor eating habits Improved cognitive processes

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Educating students on creating a healthier and sustainable dining lifestyle will inspire change. Change in the way people eat and what they eat. Educating the mind is a powerful thing, educating people on the importance of food to human health and the importance of food choices to environment we live in an engaging way has the potential to transform the way the community approach food. At a time when consumers are voting products off the shelves with their dollars, this transformation will expand to the food industry as well. This is an effort to create change at the grass root level, raising a army of change makers over time. These change makers will not only pass information along but look for ways to create change in their communities. This effort is employing technology to inspire change in communities

How did you hear about the Food System Vision Prize?

  • Email

1 comment

Join the conversation:

Photo of Alana Libow

Hi Grubeasy Interactive - Welcome to the Food System Vision Prize Community!

Can you tell us more about your current place? Are you focused on all of NJ or a city or area within it? Can you zoom in more to help us feel what it is like to live there on a more day to day level: the challenges and the opportunities?

Similarly as you envision 2050, place yourself there, what will your life look like because of your vision and if you stood in a news reporter's shoes, what would life in your place look in 2050 because of your vision?

We've built a very comprehensive Food Vision Prize Toolkit with a lot of information, activities, and guidelines. The Toolkit will help you refine your Vision and make it systemic, human-centred and well informed for the future.
Here is the link to the Prize Toolkit:

Look forward to seeing your Vision evolve over the coming weeks.