HoneyFlower Foods Wants To Redefine Grab and Go
Replace low quality fast food, with great tasting, healthy, and scalably sustainable ready to eat foods for our growing communities.
Lead Applicant Organization Name
HoneyFlower Foods Inc.
Lead Applicant Organization Type
Small company (under 50 employees)
If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.
Entrepreneur Roundtable Accelerator,
Website of Legally Registered Entity
How long have you / your team been working on this Vision?
Lead Applicant: In what city or town are you located?
District of Columbia.
New York City.
Lead Applicant: In what country are you located?
United States of America
Your Selected Place: what’s the name of the Place you’re developing a Vision for?
Urban communities along the U.S. northeast region.
U.S. Northeast Megalopolis 100,000 km ^2
What country is your selected Place located in?
United States of America
Describe your relationship to the place you’ve selected.
Our team is from the Washington D.C. and Greater New York region and we are part of this community. We have friends, family and tribes in this area. It is the community in this region that has joined and supported us over the last 2 years, and that has come together to help in positively shifting the food system.
Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.
The Northeast U.S coastline is a relatively densely populated corridor of the U.S. with several major cities including NYC, Boston, Philadelphia, and Washington D.C. This area is populated with a wide range of nationalities and socioeconomic backgrounds, particularly in the urban regions. In those dense urban markets, food and culture evolve quickly with the ever changing population and their inspirations. This region includes a large portion of agricultural land as well as a variety of climates and geographies. Most relative to our vision, the regional communities as well as the larger area are still mostly western in diet and taste (animal product heavy, with considerable access to fast food, sugar, and highly processed snacks). The plant based and sustainable food markets, though growing, represent less than 15% of the overall demand. This region represents close to 20% of the overall U.S. market.
Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.
We have grown a food system that can produce massive amounts of food, only we have focused on the wrong ingredients and with little care to the resources required to grow them. This is a problem now and in 2050 will be a crisis. With growing populations, the east coast as with much of the rest of the U.S. will suffer from growing health costs and cost prohibitive access to healthier food leading to malnutrition on a massive scale and the many associated community ailments that follow. Making matters worse, we (the greater U.S.) suffer from unconscionable amounts of waste (currently) to produce poorly nutritious foods and calories, and we offer these products through permanently damaging plastics and packaging. The current trajectory for 2050 is devastation and a failing across the board in resource management and longterm sustainable solutions for our growing populations, both in our Eastern U.S. scope and the larger interdependent U.S. and global communities.
Address the Challenges: Describe how your Vision will address the challenges described in the previous question.
As a product company participating in the movement for a better food system, we have the opportunity to help expose people to new products, ingredients, and cooking methods. Our meals serve to satisfy hunger in the immediate sense of grab and go, as well as inspire our customers to go home and explore new dishes and ingredients. We have seen this in action and it is amazing, folks try our dishes, and go home and make them. They have helped us, and we have helped them, and the food system shifted, even if just a little. We've sold over 50,000 dishes to date and are now in 3 cities. We see this as an incredible opportunity to help shift the food system, scalably from the ground up.
High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.
Growing demand for more sustainable and healthy products and foods, at even the lowest price points, is the best way to shift the food system. We envision a future where good nutrition, good health, and resource conscious ingredients are readily accessible and available at your local gas station. With this shift to grab and go / ready to eat meals, and easily accessible food, comes a responsibility for better food quality, in eco-friendly packaging, with as minimal waste as possible. We believe strongly that through a focused and passionate effort we can build a company that leads the way for healthy scalable products and food production, with 0 waste, 0 plastic, recyclable and compostable packaging, and a net positive and regenerative impact on the planet. We believe strongly that there is no other option, and that eating for our future starts now.
Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?
Our goal as a product company is to make great tasting, healthy products, from ingredients we can and should eat, grow, and consume for the next 100 plus years. Ingredients that require less water and land to grow, and that output more than they require to grow. We call these ingredients "scalably sustainable" and see this shift in our consumption as a group, as one of the single largest factors to more sustainable human populations and a more balanced ecosystem.
How did you hear about the Food System Vision Prize?