To facilitate urban dwellers to grow fresh organic produce in the comfort of their homes.
Describe your relationship to the place you’ve selected.
Pune Known as the oxford of the east, is the IT and manufacturing hub of the country. It has the largest density of youth population with over 500 educational institutes. Unsustainable urbanisation and construction over large parcels of arable land, accessibility to fresh organic and healthy produce has been reducing rapidly over the years. The construction further has reduced groundwater levels due to surface runoffs causing water scarcity in an otherwise resource-rich area of Pune.
Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.
The Prestigious University of Pune with over 800 affiliations with colleges and institutes around the country.
One of the famous and strategically important forts of the great King Shivaji Maharaj
Manufacturing hub in Chakan, Pune
Main administrative and residential building of the 'Peshwas'.
IT hub Hinjewadi, Pune
Top view of the core Pune City
Pune is located in the Deccan plateau of the western ghats. The western ghats is a haven for biodiversity with a wide range of endemic and endangered species, but due to loss of habitat, it is now declared a biodiversity hotspot. Pune enjoys a moderate climate throughout the year with three main seasons mainly Summer, Monsoon and Winter. A primarily Marathi speaking city, today sees a large influx of a diverse group of people from all over the country. Close to 80% of the population of Pune can be considered urban with the remaining rural population distributed on the outskirts.
The anthropologically significant and culturally abundant city of Pune has always played a pivotal role throughout history. It was the capital of the Maratha Confederacy from 1730 - 1818, the essence of which can still be felt in the community. Apart from being historically rich, Pune boasted abundant natural resources, from arable land to endemic biodiversity. However, urbanisation soon embedded its roots in the fertile soils of Pune and its surrounding areas. Depletion of water was recognised at an early stage which gave rise to water management practices such as canals and reservoirs. However, these only managed to push the inevitable a few decades into the future. Pune today, despite early measures of water management, faces an acute shortage of water. The loss of fertile arable land has added to this eminent crisis. The people of Pune have always been resilient and have faced their share of crises be it, invaders, from the east or the modern-day environmental hazards.
Fresh and organic produce used to be grown in the backyard of ‘Punekars’. Like every other city around the world, the food culture has shifted from fresh organic produce to packaged market products. This shift although adds convenience to the lives of the modern Punekars has had a hazardous impact on their health. With pollution levels reaching to an all-time high and a global climatic meltdown lingering over the horizon the magnitude of the issues has gravely outweighed the “convenience” factor.
This is why we Punekars from Grospire took it upon ourselves to contribute to the fight for the environment and Pune.
Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.
As majority of the produce consumed today is packaged and frozen this poses a serious risk to both the environmental ad personal health. With urban life gravitating further away from fresh produce at an alarming rate, pollution produces through packages food will completely disintegrate the local ecosystem. Our rivers have already surpassed their ecological carrying capacity and have now become stagnant pools of pollution. With thins being the reality of today, 2050 seems heartbreakingly bleak. The major issues that Punekars in 2050 will face can range from complete lack of potable water to widespread and frequent epidemics.
Address the Challenges: Describe how your Vision will address the challenges described in the previous question.
The fight to save the environment is a herculin task. There can not be a single solution due to the sheer magnitude of this crisis. We believe that, if each individual contributes to this fight in whatever way possible, collectively we might just win this battle. Pune faces several environmental pressures, the major ones being water and food. We have taken up precisely this part of the global fight. Our system will not only allow a healthy and nutrient-rich diet to our consumers but also aids in reducing the carbon footprint of the food produce. furthermore, our system uses 90% less water than commercial agricultural techniques. Per square feet, the food output of our system is greater than conventional agriculture.
High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.
A healthy food habit will contribute to elevating the quality of life of our urban population. A healthy diet has proven to positive effects of both the physical being and mental stability of individuals. With our system providing an added bonus of lesser carbon footprint we hope to inspire a shift in lifestyle from irresponsible to sustainability. Grospire, as we see it is the first step towards a sustainable lifestyle with more innovations to follow.
Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?
Our innovative technology has successfully eliminated the need for soil, large parcels of land and water guzzling irrigation systems. By addressing the issue of land unavailability and water scarcity we are more than hopeful that our product will stand the test of time. This being one of many innovations we wish to introduce in the future, we have also initiated a strategic approach towards policy changes. As we currently lack the weightage required for surpassing bureaucracy to bring about immediate policy changes, we have focused on mitigating issues within our immediate grasp.
Eco friendly and organic produce available in the market is invariably accompanied by a heavy price tag. When the majority of a population occupies the middle-class section and below attending the mitigate environmental issues through expensive measures is not a sound approach. We aim to achieve an affordable price in the near future. Our system currently has proven to be affordable to the middle and upper middle-class society however we wish to make it affordable to the economically backward sections of the society as well. We wish to achieve this in the upcoming phases of our action plan.
Our after sales services will aim to provide people with diet plans and strategic growing patterns with special consideration of their daily routines. This will ensure convenience which is one of the main reasons the urban population has gravitated towards packages products. What better way to have a healthy dietary lifestyle than through a convenient technology which reduces your carbon footprint, adding your two cents to the fight for the environment. As mentioned before in this application each individuals contribution will collectively help us win the fight, especially in a country with a population this humongous.