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Modernisation of the local open air market with a disruptive consumer centered model

Photo of Joy Adewuyi
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Lead Applicant Organization Name


Lead Applicant Organization Type

  • Small company (under 50 employees)

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.


Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • Under 1 year

Lead Applicant: In what city or town are you located?


Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Lagos State, is a state in the southwestern geopolitical zone of Nigeria, covering a total area of 3,755km square.

What country is your selected Place located in?


Describe your relationship to the place you’ve selected.

Lagos is the most econmically important state and largest urban area in my country. Home to 13,123,000 people, this is where the most educated Nigerians are found, but we still go through a crude food cycle year in and out. Lagos is so important because it has the easiest technologz oriented population that would adopt an easier waz of food aqusitition beside the open air market.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Lagos has 9 million people living in the city proper and 14 million or so in the urban area. This makes it not only the largest city in Nigeria but also the largest cities in Sub-saharan Africa followed closely by Cairo, Egypt.

Lagos is a huge city whose topography is made up of by systems of sandbars, islands, and lagoons. The low-lying city covers 1,171 square kilometers and encompasses what used to be four islands: Victoria Island, Lagos, Iddo, and Ikoyi. Land reclamation over the years has meant that some of the former islands are no longer true islands and are connected to the mainland. When it comes to the distribution of wealth, Lagos is a city of extremes. The city has over 6,000 millionaires (and even multi-millionaires and a handful of billionaires). However, most of the city’s residents live in total poverty. 66% of the population of Lagos lives in slums and the city has been called the “mega-city of slums”—a less than flattering title. The slum of Makoko, which has about 100,000 people living there, is rampant with crime and dangerous for the inhabitants.Lagos has a very diverse population due to immigration from surrounding areas and other parts of Nigeria. While the Yoruba people were the original inhabitants of the area and remain the largest ethnic group, Lagos also has 250 other ethnic groups that call the city home. There are also small communities of British, Greek, Chinese, American, Lebanese, and Japanese people living in the city. There are also communities in Lagos made up of ex-slaves from the Americas and from Sierra Leone, where they were of Afro-Brazilian and Afro-Cuban descent.

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Currently, we face a challenge of an unsustainable and crude food sysytem where families purchase food items available at local markets where it is dirty, un convienent, unsafe for food and provides available each season. In addition, our farmers experience high rate of post harvest storage loss all through year. By 2050, this case of food insecurity will become worse if not dealt with due to the risen climate change, disease out break and consumer taste.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

FUTURE FOODS will set up food delivery system to consumers starting from Victoria Island. With USSD codes consumers will subscribe for monthlz food deliveries.

FUTURE FOODS will set up a tech inclined food ware house and storage facilty in the citz in order to provide food at off season periods.

FUTURE FOODS will purchase food in metric tonnes from farmers at regions of high production capacity and store a larger quauntitz in order toreduce post harvest loss.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

With this in place, we are connecting the dispersed value chain and creating a sustainable food cycle in Lagos there by ensuring food security, food safety, employment generation and improvement of living standards through the technology inclined system of operations.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Enviroment: Vlimate change is impeding change that will affect the whole world and food production in Africa by 2050. With the development of technology inclined storage facilities for our food crops we would stand the chance besife other devloping and developed nations to provide food during this projected time of scarcity.

Diets, many Nigerians in Lagos are brginning to encounter mind reorientation against their basic knowledge and taste for food consumption of any kind, quality or state and Future food provides a medium to improve the nutrituional valuation of food by consumers with the introduction of nutritional guides, nutritionist consultations & food plans.

Economics, investment in storage and distribution is a wide channel to create employment for youths in the labour force and improve the standard of living of famers as goods are being purchased immediately at point of harvest.

Culture, Nigerians love fresh food or meals, it is therfore our goal to ensure the freshness of all food items that we supply at food safety standards employing innovative ways to mix the culture and diversity of our food preparation methods, packaging and preservation.

Technology, smart phones is still being under utilised by many Nigerian as most people engage it for the purpose of social media activities and offline phone functions, websites are good way to convey informations and convert prospects but thousands of people will sucumb to the idea of USSD codes as it is easier and much trusted and still very much used by only big companies.

Policy, Government policies since the Agricultural Promotion Policy was established is to boost the agricultural sector more as a business and not as a source of livelihood and food for family. Tax evasions, incentives, input subsidies, zero inport duties are the new trends encouraing the birth and growth of Agric Sme in the local communities.

How did you hear about the Food System Vision Prize?

  • Website


Join the conversation:

Photo of Destenie Nock

Hi Joy, I think our visions are related. We are looking at delivery of foods around the Pittsburgh City. I think there could be the potential to compare how the policies and strategies for reducing Food Insecurity change between Pittsburgh and Lagos. My vision is here:
Also I can’t read numbers in your graph with blue bars.

Photo of Joy Adewuyi

Hi, thanks for reaching out. I have also read your food vision and its amazing. How about you send me a mail on . I will be able to share the graph with you and also we can compare strategies and policies affecting food security. I also think its good to converse with someone who lives in a much more modernised food environment than I do. Cheers