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Forward Fooding - powering the food revolution

Fostering food innovation through meaningful collaboration

Photo of alessio dantino
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Lead Applicant Organization Name

Forward Fooding Ltd

Lead Applicant Organization Type

  • Small company (under 50 employees)

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 3-10 years

Lead Applicant: In what city or town are you located?

London, United Kingdom

Lead Applicant: In what country are you located?

United Kingdom and Italy

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Europe 27

What country is your selected Place located in?

United Kingdom

Describe your relationship to the place you’ve selected.

Our company is headquartered in London as there a very vibrant food and foodtech startup scene and is one of the most dynamic hotspots for food innovation in Europe.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Our Food & FoodTech innovation hub is located at 191 Wood Lane, London. However, the economic area we want to impact is Europe27

What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

We think at the intersection of Food and Technology, there is new across roads. FoodTech is a brand new and rapidly expanding category set to hit £250 billion by 2022, according to Forbes. But where two such enormous industries as Food and Tech collide, creating a mega-category such as FoodTech; how do you discover the latest new launches and key trends shaping the future of food? At Forward Fooding we're helping businesses and individuals navigate the food tech landscape and discover the latest innovations, trends, funding information and movements from key startups, investors and accelerators across the globe.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

We foster innovation by matching big companies' innovation needs with technology solutions that are avialable in the market. We source data from multiple sources including our very own Global FoodTech Map (, which provides detailed access to over 2,500 companies and individuals shaping the FoodTech scene. Our AI tools constantly check database entries, data enrichers automatically browse the web to add new companies and update information across various sources, and a team of data scouts manually curate the data to ensure its relevance and accuracy, and to keep building partnerships with global data providers. We think FoodTech and AgTech industries are capitalizing on this emerging sector with the dropping costs of digital technologies, as well as they are working to revolutionize our food and agriculture systems through entrepreneurship and innovation. But it’s not just startups: key stakeholders across the global food system, from corporate food companies, to governments, investors, non-profits, and academics, are reshaping how we produce, supply, deliver and consume foods around the globe. This evolution today has spawned unique food concepts such as farmtech, home delivery meal kits, bioenergy, insect farms, plant-based meats, e-grocery commerce and much more. And yet, a common database to connect and promote rising enterprises in the AgriFoodTech sector did not exist until now. Forward Fooding’s aim with the FoodTech Data Navigator is to raise awareness of the sector while keeping in mind the end goal of feeding a growing global population of 10 billion by 2050 in an increasingly volatile global food system. People from all over the world are working to develop technologies to improve how food is produced, distributed, and stored, and at Forward Fooding we believe this work is crucial in shaping our future food system and solving the issues that future generations will have to confront. With the FoodTech industry developing at such a rapid pace, the FoodTech Data Navigator helps intended users navigate, learn and gain up to the minute insight into this ever-expanding business environment. To learn more visit:

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

We see most European food manufacturers are lagging a bit behind when it comes to adopting these technology solutions and we strongly believe they can build a more resilient and sustainable food system by working closely with startups companies. People from all over the world are working to develop technologies to improve how food is produced, distributed, and stored, and at Forward Fooding we believe this work is crucial in shaping our future food system and solving the issues that future generations will have to confront. As a result of embracing more collaborative models, we think we can raise the bar of what European consumers can get in terms of products. As a matter of fact, up to date, we have successfully established five collaborations between foodtech startup companies and large food manufacturers and as a result of it consumers can now access more innovative and diverse products.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

We haven't projected our vision this far as it's difficult to calculate the long-term impact of some of the collaborations we have facilitated.

How did you hear about the Food System Vision Prize?

  • Facebook


Join the conversation:

Photo of Giok P Chua

Hi Alessio Dantino
You have a cool project
Greeting from Kluang Malaysia
Wonder if we can JV for Total AgriFOOD ecoSystem for 2050
Have u visited our TRIPLE WINs@eco2KAMPONG Herbal Food Hub


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