OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

food truck in different neighborhood location to provide fresh food to locals

Delivery food service to hungry customers replacing junk food with nutritious food from organic farmers.

Photo of inno s
3 2

Written by

Lead Applicant Organization Name


Lead Applicant Organization Type

  • Small NGO (under 50 employees)

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

Organizing market days will require the cooperation of several major stakeholders. Weaving a network of partners will engage many groups and help scale the project to reach even more communities. 1) Local governments – Enlisting the help of local governments and leaders is essential to identifying and serving low-income areas. Local governments must be willing to provide low-cost permit incentives to attract entrepreneurs. 2) Businesses – Many businesses are unwilling to invest in low-income areas for several reasons. Permit cost reductions alone will not attract new business. Mitigating risk due to crime and profit loss is crucial. What can attract new business in the first place is the understanding that low-income areas still represent a large revenue and profit pool. By promoting mobile market days, business owners reduce fixed costs and lower break-even sales requirements. Market days also allow business owners to better align

Website of Legally Registered Entity


How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?


Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

neighborhood with food

What country is your selected Place located in?


Describe your relationship to the place you’ve selected.


Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.


What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Families don't have the time to cook good food or knowledge of the life threatening issues of junk food. Currently an entry/mid level corporate employee spends 20-30% of their salary on 1 meal, Lunch.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

The solution is to provide nutritious food

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Provide balanced nutritious food that are: i. competitive in pricing vs Junk/Fast food providing affordability

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?


How did you hear about the Food System Vision Prize?

  • Website


Join the conversation:

Photo of Village Development  Center (VDC)

Thank you so much for the Food Extension Initiative.

View all comments