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AtoANI: A Produce-To-Demand Business Model for the Food and Agriculture Industry

AtoANI addresses the problem on excessive supply wastage and unmet demand through the “Produce-to-Demand” business model.

Photo of Maria Wilvenna Añora
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Lead Applicant Organization Name

AtoANI

Lead Applicant Organization Type

  • Small company (under 50 employees)

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

N/A - not a multi-stakeholder entity

Website of Legally Registered Entity

www.atoani.com

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?

Cambuhat, Buenavista, Bohol

Lead Applicant: In what country are you located?

Philippines

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Bohol, Philippines (4,821 km^2)

What country is your selected Place located in?

Philippines

Describe your relationship to the place you’ve selected.

I've selected Bohol, Philippines for the developing AtoANI's vision due to the following business, ancestral / personal and social impact reasons:

On a personal level, Cambuhat, Buenavista, Bohol is the hometown of the whole clan in both my mother and father's side. Hence, this place is really where our family and ancestors are rooted. That is why the place is close to my heart.

On a business and efficiency aspect, since I have majority of my relatives in this area, the vision will be greatly embraced and implementing the vision would be relatively fast as more help can be gathered.

On a social impact level, I've selected Bohol, Philippines since they will benefit from the establishment of AtoANI through the following:

(a) Additional employment opportunities for the residents who only rely on fishing, raffia weaving, talaba culturing and occasional tour for day-to-day sustenance

(b) Opportunity to improve quality of education through building additional classrooms and providing required classroom materials (as most of the schools within the area have only three classrooms from Grade 1 - 6 with two grade levels sharing one classroom)

(c) Women in the community who are housewives of which the establishment of AtoANI would provide more empowerment to them through employment opportunities

Specific Target Locations within Bohol, Philippines include the following: 

(a) Cambuhat, Buenavista, Bohol - AtoANI's own farm location

(b) Anonang, Inabanga, Bohol - relatives available land for farming

(c) Nueva Granada, Buenavista, Bohol - relatives available land for farming







 

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Bohol, Philippines particularly the focus areas - Cambuhat, Buenavista, Bohol; Anonang, Inabanga, Bohol and Nueva Granada, Buenavista, Bohol have the following characteristics: 

(a) Cambuhat residents generally rely on farming, fishing, raffia weaving, talaba culturing and occasional tour for day-to-day sustenance

(b) Anonang and Nueva Granada residents solely rely on farming for day-to-day sustenance

(c) The place feels homey and organic. People are generally friendly and inhabitants have been rooted to the place for such a long time already. They were able to maintain the natural beauty of the place as they haven't resorted to denuding the land. 

(d) The terrain of Bohol is basically rolling and hilly. Near the outer areas of the island are low mountain ranges. The interior is a large plateau with irregular landforms.

(e) Climate is generally dry, with maximum rainfall between the months of June and October. From November to April, the northeast monsoon (amihan) prevails. Except for a rare shower, this is the mildest time of the year. Daytime temperatures average 28 °C (82 °F), cooling at night to around 25 °C (77 °F). The summer season from May to July brings higher temperatures and very humid days. From August to October is the southwest monsoon (habagat). The weather during this season is not very predictable, with weeks of calm weather alternating with rainy days. It can rain any day of the year, but a higher chance of heavy showers occurs from November to January.

(f) The people in the area generally wants to uplift their lives and the lives of their family. Most of the children particularly in very rural areas stop schooling due to lack of adequate financing. 


What is the approximate size of your Place, in square kilometers? (New question, not required)

4820

What is the estimated population (current 2020) in your Place?

1313560

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

The following are the current and future challenges that our food system faces:

(a) Lack of farms that grow healthy and good quality organic fresh produce (fruits/vegetables/crops) through natural and sustainable farming practices since majority of the farmers are using conventional and inorganic farming methods 

(b) Aging population of our farmers (averaging to 54 years old). Hence, the youth are not enticed to take farming as a career or source of living so in the future, there might be a scarcity of farmers if the youth is not involved in the initiative early on.

(c) Multiple distribution layers from the farmers to the consumers resulting to low price or revenue on the part of the farmers and high cost for the consumers. In this system, only the middlemen wins with high profit. 

(d) Global Warming due to the harmful effects to the environment of conventional farming methods which makes use of inorganic fertilizers and pesticides.

(e) Problem on excessive supply wastage and unmet demand continue to exist due to lack of platforms that enables reverse estimation of crops to produce based on demand.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

AtoANI intends to address the problem on excessive supply wastage and unmet demand through the “Produce-to-Demand” business model. With this, not only is there an assured market for agricultural products which is beneficial for the farmers, but the customers benefit as well from the fulfilled demand with guaranteed delivery of fresh and naturally-produced products.

Here, agreed market demand of AtoANI customers through the pre-orders dictates the type and amount of crops to be planted and processed by the Farmers in the identified locations based on their soil type. Following the crops growing process in the designated farm locations, identified crop quantities are prepared as fresh produced and others are processed into high value products. These are then packaged with AtoANI’s brand and then delivered to the customers who gave a pre-order at the beginning.

To ensure that the crops grown and processed are of standard quality, Custom Technical Trainings in Sustainable Organic Farming Practices and Organic Fertilizer and Pesticides Production are conducted as well along with initial seed provisions.

Overall, the process runs as a cycle beginning from the customer pre-orders and then ending with delivery of the pre-ordered fresh produce and processed food products. These ensures sustainability of the business model.

The problem on multiple distribution layers which causes low income for our farmers is also addressed by AtoANI through direct linkage between farmers and customers or consumers using an online platform (www.atoani.com). In this way, the farmers are compensated well through elimination of multiple middlemen while the consumers or customers pay a lower and reasonable price with the equivalent product quality provided.

It also addresses the problem on global warming, lack of farms that grow healthy and good quality organic fresh produce through natural and sustainable farming practices and aging farmer population through AtoANI's partnership with farmers which provide free training, seed provisions and direct market linkage thereby encouraging the farmer, the farmer's immediate family and the youth to become involved in AtoANI's initiatives which shows potential in helping them uplift their standard of living.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

With all the indicated challenges addressed, we see a positive change in the lives of the People as well as the Place in which they are situated. 

All farming communities in the area will practice sustainable organic farming practices. In addition, the average age of the farmers will lower to 35 as more youth will be enticed to take agriculture as a profession and source of living. With promising commerical benefits of the business model and direct linkages offered by AtoANI, all partner farmers and employees will have a standard of living that is higher by a significant fraction than where they are initially which gives them the capacity to finance their daily living while having enough to send their kids to school and have a decent home. 

As for the Place, since majority of the farmers will practices organic farming and employing the "Produce-to-Demand" business model, the soil is sustainably maintained to its optimum condition which is resilient to the harmful effects of climate change. There is enough produce not only for the community but also for the customers and consumers who rely on these locations for food supply.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

AtoANI's vision addresses the six interconnected themes through the following: 

(a) Environment - Advocating and using sustainable organic farming practices in AtoANI's own farm and partner farmers farm, using only natural and sustainable farming methods free from pesticides or fertilizers. Since majority of the farmers will practices organic farming and employing the "Produce-to-Demand" business model, the soil is sustainably maintained to its optimum condition which is resilient to the harmful effects of climate change. 

(b) Diets - Growing 100% guaranteed organic fresh produce and organic food products thereby ensuring healthy food for all. There is enough produce not only for the community but also for the customers and consumers who rely on these locations for food supply.

(c) Economics - employing the "Produce-to-Demand" business model which addresses the problem on excessive supply wastage and unmet demand. With this, not only is there an assured market for agricultural products which is beneficial for the farmers, but the customers benefit as well from the fulfilled demand with guaranteed delivery of fresh and naturally-produced products. The average age of the farmers will lower to 35 as more youth will be enticed to take agriculture as a profession and source of living. With promising commerical benefits of the business model and direct linkages offered by AtoANI, all partner farmers and employees will have a standard of living that is higher by a significant fraction than where they are initially which gives them the capacity to finance their daily living while having enough to send their kids to school and have a decent home. 


(d) Culture - The culture of the people in the targeted locations are maintained as they still stick to their homegrown ways of earning a living, only difference is, it is able to uplift their standard of living without leaving their homes and not compromising their traditions

(e) Technology 

  • AtoANI’s Analytics / Calculation tool – using this, agreed market demand of AtoANI customers through the pre-orders dictates the type and amount of crops to be planted and processed by the Farmers in the identified locations based on their soil type. Following the crops growing process in the designated farm locations, identified crop quantities are prepared as fresh produced and others are processed into high value products. These are then packaged with AtoANI’s brand and then delivered to the customers who gave a pre-order at the beginning.
  • E-commerce platform (www.atoani.com) – this is where some customer transactions happen particularly individual customers that directly connects farmers (AtoANI’s own farm and partner farmers) to the customers eliminating the multiple distribution layers via the middlemen


(f) Policy - AtoANI supporting the Philippine Government's Organic Agriculture Act of 2010 (Republic Act No. 10068). An Act providing for the development and promotion of organic agriculture in the Philippines and for other purposes. 

How did you hear about the Food System Vision Prize?

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Spam
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Hi, I want to create a network with you.

Spam
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Sure Village Development Center (VDC) 

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