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The Fresh Veg

The Fresh Veg is an online platform who will deliver fresh chopped vegetable instant thali to your doorstep every day, which cook in 15 min.

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Lead Applicant Organization Name

Pepiresh Delivery OPC Pvt Ltd

Lead Applicant Organization Type

  • Small company (under 50 employees)

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

Poor Farmers, Agriculture Specialist, Distribution Supply Chain Network, Women's whose running youtube cooking channel, Logistic Network.

Website of Legally Registered Entity

https//:www.thefreshveg.in

How long have you / your team been working on this Vision?

  • Under 1 year

Lead Applicant: In what city or town are you located?

Indore, Madhya Pradesh

Lead Applicant: In what country are you located?

India

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Madhya Pradesh, a state in central India, has a total area of approximately 308,252 km^2.

What country is your selected Place located in?

India

Describe your relationship to the place you’ve selected.

Indian food system most famous all over the world - The place is most important for the organic agriculture field & food system.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

The place Indore which I have selected in the foodies' hub in central India, its financial hub in central India, here people like to eat more spices delicious food, as well as sweet most famous snacks here is(Pooha Jalebi & Sav) from such a famous place in Indore like 56 Dukan, Sarafa bazar, Meghdud garden street much more. in central India, Madhya Pradesh whole wheat is the primary source grain is around 21006 MTs, Indore hits hattrick records for the cleanest city in India which has the largest waste management plan in Asia. Traffic police control the traffic in Mikal Jackson dancing style. literacy rate of Indore in 86%. primary language use Hindi      

What is the approximate size of your Place, in square kilometers? (New question, not required)

530

What is the estimated population (current 2020) in your Place?

5120000

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Current Challenges: History in June 2017 farmer's surgical strike in Madhya Pradesh and Maharashtra and many other states farmers attempted to suicide, the farmer union is not getting a good price of milk and vegetables in wholesale markets. All margins are earned by the middleware man i.e brokers(list: Wholesaler, Distributor, Supplier, Retailer, Local RetailerShop) and mismanagement of demand & supply gap of goods. In this gap, the actual consumer gets the produced goods 3-4 old days due to a long supply chain and people buy the produced goods in bulk for Time/Money saving and store in the refrigerator full for 3-4 days or a week. by this way of management actually freshness & nutritional value reduce people, think that they save money while buying bulk goods from the market, actually, most of the goods are wastage in the last 2 or 3 days. even they pay more money for the garbage of fruits & vegetables.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Our vision is to reduce the traditional supply chain network for produced goods delivery to the local market, better price of goods get in the same place and generate additional employment in villages for produced goods food processing & training, education by which migration of small village people to cities control for job purpose, population & traffic are control in cities because people are diversified into Ruler/Urben area. 

Our vision is to deliver freshly produced goods (Fruits/Vegetables) to consumer doorstep in the completely prepared form so they can cook any recipes very quickly with all ready to cook ingredients.  

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Our vision is to change the supply chain network of Indian farmer's goods delivery end-user, so they can consume goods within 15 min. Our entire cycle takes up to 8-12 hrs to deliver at consumer ends and we believe our values can save our customer Time/Money/Health in their family.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Our vision is to eliminate traditional supply chain network for fruits/vegetable delivery to the local market, So the framers get the better price of goods to get in the same place and generate additional employment in villages for produced goods food processing & training, education by which migration of small village people to cities control for job purpose, population & traffic are control in cities because people are diversified into Ruler/Urben area. 

Our vision is to deliver freshly produced goods (Fruits/Vegetables) to consumer doorstep in the completely prepared form so they can cook any recipes very quickly in 15 min with all ready to cook raw ingredients you just need to add (Oil/Spices/Salt) as per your taste. This entire cycle takes up to 8-12 hrs to deliver at consumer ends and we believe our values can save our customer Time/Money/Health in their family.

How did you hear about the Food System Vision Prize?

  • Email

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Photo of Thu Nguyen
Team

Hi The Fresh Veg 

Welcome to the Food System Vision Prize Community! Thank you for sharing the challenges and your Vision about the food system in Madhya Pradesh, India.

Since the Prize asks you to imagine the food system in 2050, we encourage you to think more about vision than solution. How might you evolve your Vision to make it more inclusive and systemic for your local food system and its numerous stakeholders? Could you also explain how your Vision will address the six interconnected themes: Economics, Diet, Technology, Policy, Culture and Environment in an integrated way in your place?

Your Vision will be designed specifically for Madhya Pradesh, we encourage you to learn more about the needs, aspirations, motivations, and challenges of the place and its people and bring the top insights together to your Vision.

You can find some guiding principles and inspiration in the Vision Prize Toolkit in Chapter 2 under Tools of Transformation: http://bit.ly/2X4ZxQk

Look forward to seeing your Vision evolve through the coming weeks.

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