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Redefining sustainable living: A FoGS initiative

We want to strive towards exploring the frontiers of wellness in public through sustainable food nutrition, life style and cultural harmony.

Photo of AMIT SAHA
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Written by

Lead Applicant Organization Name

FoGS Global Consulting is the lead applicant. FoGS stands for Frontiers of Grassroots Sustainability. It is a startup company.

Lead Applicant Organization Type

  • Small company (under 50 employees)

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

Herbalife nutrition India Ltd. - multinational nutritional company through its nature based products; Star nutrition club.- providing wellness services; eplanet infosystems pvt. ltd. - The IT support in development - training and development HimmelGrün - - the garden for kids learning project

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?


Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Gujarat, a state in Western India, covers an area of approximately 196,000 km2

What country is your selected Place located in?


Describe your relationship to the place you’ve selected.

The state of Gujarat in the western region of India is progressive in economic sphere but lacking in health and nutrition standards This region has the potential to be the game changer in next generation food system development. I am acquainted with this region being my workplace for more than 10 years I am also connected with this place as my birthplace and have a good network in the region.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

The people of Gujarat

Gujarati culture is a blend of Indian culture and foreign influence. It has been influenced by the Parsis, who migrated to Gujarat from Persia about a 1000 years ago. Gujarat also saw Turkic and Mughal conquests, as well as a constant stream of back and forth migrations to and from Sindh and Rajasthan, which helped shape the unique cultural landscape of the state. 

The History of Gujarat - a  cultural paradise

Parts of Gujarat were the site of Indus Valley Civilization. Places have been uncovered in Gujarat at Lothal, Surkotada, and around Ghaggar river in Rajasthan. In the ancients times. During the medieval age, the area was under the rule of the Vaghela dynasty, the Gujarat Sultanate, and the Delhi Sultanate. Thereafter, the area was under Mughal rule. Later, the Maratha Empire which arose in western Maharashtra came to dominate a major portion of the Indian sub-continent. However its defeat by the British in the Anglo-Maratha wars left most of India under colonial rule. The region then experienced great upheavals during the struggle for Indian Independence. 

The food, health and life in Gujarat

Gujarati cuisines vary in flavour and other aspects with different regions; the most distinct being the ones from Surat, Kachchh, Kathiawad and North Gujarat. Although the long coastline ensures huge variety of seafood, the influence of Jain culture and philosophy makes the region a predominantly vegetarian. 

Gujarati cuisines are not only varied and lip smacking but also high in nutritional value. Different cooking styles and combination of spices are incorporated in preparing different dishes marking uniqueness of each. Traditionally a Gujarati thali comprise of rotli, kadhi or dal, rice, and shaak/sabzi. Some of the dishes are stir fred, while others are boiled.  Gujaratis use a combination of different spices and flavours to cook their meals and this is what makes their food truly exotic.  As the region remains quite hot and dry in summers with temperature soaring to around 50 °C, ingredients like lemon, tomatoes, salt and sugar are used commonly in preparing different dishes to avoid dehydration.

 Communicable diseases and malnutrition are two major challenges that Gujarat is still facing. Though Gujarat is economic powerhouse in India, but in health standards, Gujarat stands much behind than most of the states, especially childhood underweight and stunting. Obesity and overweight are two major concerns in the adults. The rural healthcare setup in this region is still in a primitive stage. However, there is considerable scope for improvement under the present government.

Life in Gujarat is seeing the diverse and huge inequities especially in income and social standards. On one hand, Gujarat is one of the fast growing states in India especially in manufacturing and industrial exports, but still primitive in equitable health and social standards.  

What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Environment challenges 

Air pollution, poor management of waste, growing water scarcity, falling groundwater tables, water pollution, preservation and quality of forests, biodiversity loss, and land/soil degradation are some of the major environmental issues this region faces today. 

Diet challenges

This region has a rich and highly varied cuisine, and its various diets are strongly related to social identity, religion and other cultural factors, as well as local agricultural practices and availability of diverse foods. Obesity is a growing problem in India, dietary determinants of which have been studied using an ‘individual food/nutrient’ approach.A clear ‘plant-based/animal food-based pattern’ dichotomy emerged, with the latter being associated with higher odds of anthropometric risk factors. 

Socio-econmic challenges

The four major engines of the economy — private investment, exports, private consumption and now even public investment — have stalled or are sputtering. Irrespective of the data — not withstanding growing concerns about their credibility — the economy’s health warrants concern. GDP growth has been slowing. The crucial automobile sector is hurting. Agricultural distress, lack of fiscal manoeuvrability, serious concerns around unemployment and a stubborn investment drought in the private sector is plaguing the even development of this region. The western region of India has made a place for itself as one of the fastest growing economies in the India, yet it loses behind in a lot behind in the name of growth. As the rich are getting richer and the poor get poorer, the divide has been expanding more than before. What can after all be attributed to the various issues that pose a threat before every government that comes to power at the centre? From the increasing poverty, to the corruption at an all-time high, the increasing violence against women across the nation, the incidents of terrorism that rock some or the other city, and the rising prices of basic amenities, are some of the most scary facts of this fast-growing economy region of India. This region accounts for most of all expenditure on research and development in India.However, according to former Indian science and technology minister Kapil Sibal, India is lagging in science and technology compared to developed countries. India has only 140 researchers per 1,000,000 population, compared to 4,651 in the United States. India invested US$3.7 billion in science and technology in 2002–2003. For comparison, China invested about four times more than India, while the United States invested approximately 75 times more than India on science and technology. Gujarat is working actively to promote and protect the interests of business community. It is proactively working towards anticipating the needs of the future, respond to challenges, and prepare the stakeholders in the economy to benefit from these changes and opportunities.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Our vision of redefining sustainable living will bring in a revolutionary change in the present situation in the state and will address the challenges very efficiently. This we think to bring about by action on 3 fronts: 

Knowledge and awareness building: Our platform especially digital media will enable the common man to understand food values in a new angle, keeping cultural ethos intact and its linkage to other problems regarding health, social living standards and environment. 

We will bring health status to a new level of understanding using reinforced 3D concept of pinpointing the real problems faced using our unique innovative method developed. This will also help to take the most efficient and sustainable solutions to bring a difference in the health and wellness.

Networking of stakeholders: We are going to network the stakeholders who are or can contribute to sustainable living and will enable to provide efficient and smooth delivery of services in food, health and livelihood to the masses.

E-services for skill and self development: Our unique intiative to develop a platform and resources through digital media will help to enhance the required skill and train people to acheive the sustainable development goals in food, health and living standards by 2050.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

With our action program in full scale implementation, Gujarat state in India will reach new heights and benchmarks in food, health and social living standards.

Food culture: Gujarat has traditionally been a very vibrant and culturally diverse state and food is central to its identity. Our vision and action plan will see Gujarat an example to the rest of India and also world in relishing the culture as well as sustainable food in a uniquely different way as we develop the whole process of how food is produced till it reaches the consumer.

Health standards: Gujarat will see health standards reach new benchmarks using our unique innovative concept of 3D visioning and frontier health training using digital and networking platforms.This will be quite evident from the state level surveys on health and disease incidences done regularly seeing drastic changes as we scale our program in the project period.

Social living standards: Gujarat will see more equitable growth happening once we implement our livelihoods management program, especially ensuing proper financial planning, insurance schemes implementation and proper labour force utilisation as food and health standards improve.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

As the western region is progressing fast towards a trillion dollar economy, the loopholes are fast emerging. Our vision for a fit and healthy India through innovative modern means yet to the roots is catering to the goals of the food vision 2050 in most of the directions. 

Our vision is in line with the development and maintenance of the diverse food culture and introduce innovations to bring back the people to favor traditional but good means to health and fitness.

Diets: We are going to benchmark the food values on environmental measures and monitor its use and development through the stakeholders. The sharp shift in dieting patterns towards western fast food culture needs to be reversed considering the concerns and needs of the society. This we are catering through our social media, IT apps and stakeholder consultation for the rapid shifts needed. The revamp of food systems will atleast bring life back to the food industry if implemented properly, will create jobs, increase production and welfare.

Health standards: We are striving to revive the health standards in Gujarat to atleast at par with national level. This program will see new innovative ways to health building and improving lifestyle of people to bring sustainable development of the health standards.

Social standards -  Equitable growth through livelihood insured options for all and ensuring minimal living standards for the masses is our goal. 

How did you hear about the Food System Vision Prize?

  • Email
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Attachments (11)


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Newsletter on sustainable food issues publlished monthly by FoGS Global Consulting.


Join the conversation:

Photo of Village Development  Center (VDC)

Thank you so much for the Food Extension Initiative.

Photo of AMIT SAHA

Village Development Center (VDC) its a pleasure to know your views. I am working on eternal garden app, which could be integrated to VDC plan. Any views are welcome

Photo of Jun Suto

Hi Amit Saha Love how you defined the problem and took an approach to start your discussion on the culinary and cultural aspects of food. I'd love to learn more about how you would envision the production and supply chain side of food systems that will be integrated into your vision.

Photo of Thu Nguyen

Hi Amit Saha 

Welcome to the Food System Vision Prize Community!

Thank you for sharing your Vision about food system in the Western Region of India. Here are some tips and questions you can think about to make your Vision stronger:

- Since your Vision will be designed specifically for the Western Region of India, it will be very valuable to understand the needs, aspirations, motivations, and challenges of your place and its people. You can find some inspiration and tools to help you with your research in the Vision Prize Toolkit in Chapter 2 under Tools of Transformation - Human-centered Design:

- Have you had a chance to share your Vision with your key stakeholders and listen to how they feel about it? It would be great to synthesize their feedback and incorporate into your Vision.

- One of the most promising resources that can help you make a disruptive yet feasible Vision is data. We’ve put together a wide range of resources and websites that can help you pull out data relevant to your context and Vision. You can find them here:

Look forward to seeing your Vision evolve through the coming weeks.

Photo of AMIT SAHA

Thu Nguyen thank you for the feedback. I have tried to implement your suggestions and will include further feedback as I progress further in my project.

Photo of Giok P Chua

Hi Amit Saha
You have a cool NUTRITIONAL project
Greeting from Kluang Malaysia
Wonder if we can JV for Total AgriFOOD ecoSystem for 2050
Have u visited our TRIPLE WINs@eco2KAMPONG Herbal Food Hub

Whatsapps +60125171733

Photo of AMIT SAHA

Thanks a lot, for the suggestion.@giok p chua @eco2kampong

We can definitely collaborate for the proposal. In fact i am looking for partners for my initiative on sustainable foods 2050 project in benchmarking regional cusines and looking for partners from the world. Till now, I have contacted more than 50 countries and looking for one from Malaysia. If you are interested , please join us in the link
your vision proposal is quite interesting with the 4 utilities. In fact, many of the food values especially ayurvedic , also satvic food is not yet explored. I could help you in that direciton. Let me know your feedback. Thanks Amit Redefining sustainable living: A FoGS initiative