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Jamhuri Farmers Markets

A platform that connects small-scale farmers directly to residents via a series of monthly wholesale farmers' markets held in the city.

Photo of Christine Nyaga
3 5

Written by

Lead Applicant Organization Name

Soma Digital Media

Lead Applicant Organization Type

  • Media Outlet

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

Not applicable.

Website of Legally Registered Entity

Not applicable.

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?

Nairobi City County

Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Nairobi City County located in Kenya covers a total area of 696 km^2

What country is your selected Place located in?


Describe your relationship to the place you’ve selected.

I'm Kenyan, and Nairobi is home. It's where my family is. It's where I grew up. It's where I was born and so the people that surround me are my people. Their wins are my wins to enjoy. And their challenges are my challenges to take up. We're co-dependant.

It's important to me that on one hand, farmers like my parents be able to get better prices for the produce they work so hard to grow. And also that the people around me be able to access food; that the barriers to access e.g. quality, distance and price be removed.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Nairobi is the capital and the largest city of Kenya. The name comes from the Maasai phrase Enkare Nairobi, which translates to "cool water", a reference to the Nairobi River which flows through the city. It is also popularly referred to as the Green City in the Sun. 

Home to thousands of Kenyan businesses and over 100 major international companies and organizations, including the United Nations Environment Programme (UN Environment) and the United Nations Office at Nairobi (UNON), Nairobi is an established hub for business and culture.

Soon to become the business & tech hub of the nation (as the capital moves to Isiolo) it has also recently acquired the title of 'Silicon Savannah'.

Kenya is an agriculture based economy, with exports of coffee and tea. However, Nairobi is largely irbanised, contributing 60% of the country's GDP. The balance of which is brought in by agriculture.

70% of produce is by small-holder farmers yet they are among the poorest members of our population. 

What is the approximate size of your Place, in square kilometers? (New question, not required)


What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

As the population of the city grows, there needs to be a sustainable way of ensuring that people get access to healthy nutritious food on one hand. And that small scale farmers reap the benefit of their labour. With a wholesale urban farmers market they are able to access their market directly, thus obtaining better prices than through a broker.

Nairobi's population growth stands at 4.1% per annum. Rural-urban migration continues to lend to that growth, especially as youth relocate to the city to find jobs. 

Middlemen obtain produce at bottom barrel rates, operate cartels within the established markets in the city. Use chemicals to artificially ripen food. As a result, produce in certain neighbourhoods sells for extortionist prices. Residents eat less nutritious food, contaminated with both pesticides (from the farm level) and chemicals such as calcium carbicide leading to increase in cancer rates.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Jamhuri is Swahili for republic and denotes independence. 

-for the small scale farmers, this and the next generation, independence from middlemen as they can access the market directly via the market monthly market and its e-commerce platform for sale of wholefoods.

- for the resident, independence from extortionist prices of supermarkets and neighbourhood vendors. As well as increase knowledge of different indigenous food varieties. As they meet and talk with the farmers. And also learn how to start a kitchen garden for basic herbs and vegetables such as onions, dhania (coriander) and pumpkin.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Those living with in the metropolis will have access to healthy, affordable and variety of produce. Barriers of access due to distance, cost and variety of food will be removed.

What people eat has a direct correlation to their health, and so they'll live longer, better, healthier lives.

Farmers will benefit directly from sales and will be educated about plantin indigenous foods. Such as the different tribes ate before independence. 

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Our goal is simple, 'feed the people'. Through a series of monthly farmers markets in high density residential neighbourhoods in Nairobi. One in every quarter, 4 in total. Supported by an online ecommerce platform 

How did you hear about the Food System Vision Prize?

  • Facebook


Join the conversation:

Photo of jack smith

ch for this. I was into this issue and tired to tinker around to check if its possible but couldnt get it done. Now that i have seen the w ay you did it, thanks guys

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