OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Empowering the youth through the mobile coffee bikes business at the same time increasing the domestic consumption of coffee

Positively impacting the coffee supply chain through youth employment and providing affordable coffee that tastes good and does good.

Photo of Zipporah null
3 2

Written by

Lead Applicant Organization Name

Taste of Kenya

Lead Applicant Organization Type

  • Small company (under 50 employees)

Website of Legally Registered Entity

www.tasteofkenya.org

How long have you / your team been working on this Vision?

  • Under 1 year

Lead Applicant: In what city or town are you located?

Nairobi

Lead Applicant: In what country are you located?

Kenya

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Nairobi the capital and the largest city of Kenya covers an area of 696 km^2

What country is your selected Place located in?

Kenya

Describe your relationship to the place you’ve selected.

Native of Kenya. I am from a third generation coffee family that has farmed our land for generations. I am passionate about ensuring farmers are paid fairly for their livelihood. 

Our business was inspired by my grandmother but great coffee lies at the heart of what we do!

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Coffee is the second most traded commodity globally grown in tropical climates typically located closest to the equator in Central & South America, Africa and Asia. Consumption is dominated by ‘global North’ regions of North America and Europe.
Africa is a small but significant player in the production of coffee of the variety Arabica and Robusta.

Kenya is recognized as one of the best producers of Arabica coffee with a rich fruity taste, however Kenya has one of the lowest levels of domestic coffee consumption in the world with an average per capita consumption of less than 1 kilo. While demand for coffee in Kenya has risen by 46 per cent in the four years to 2014, 80% of Kenyans drink imported instant coffee instead of locally grown freshly roasted coffee as there is lack of availability of freshly roasted coffee in the market.

Nairobi is the capital and the largest city of Kenya. The name Nairobi means "cool water", and the city Nairobi has many parks and open spaces. Nairobi has a large, youthful population.

The challenges faced in the coffee market sector in Nairobi are as follows:
1. Low levels of domestic consumption of coffee of less that 1 kg per capita
2. Low margins received by small-holder coffee farmers of 2.5% from coffee sales.
3. High youth unemployment of 22.1% according to recent world bank data

Our project will directly contribute towards the following Sustainable Development Goals:

  • GOAL 1: No Poverty
  • GOAL 8: Decent Work and Economic Growth
  • GOAL 12: Responsible Consumption and Production
  • GOAL 5: Gender Equality
  • GOAL 10: Reduced Inequality


We plan to generate employment opportunities for unemployed youth (18-35 years) as coffee bike entrepreneurs.  50% of our youth entrepreneurs will be female. This will help provide employment in areas with few opportunities. This solution is scalable and replicable and can be expanded to other regions in Kenya.



What is the approximate size of your Place, in square kilometers? (New question, not required)

696

What is the estimated population (current 2020) in your Place?

9354580

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

In Kenya, demand for coffee has risen by 46 per cent in the last five years however Kenya has one of the lowest levels of domestic coffee consumption with an average per capita consumption of less than 1 kilo. Additionally due to poor employment policies youth unemployment in Kenya is currently at 22.1% with a large number of the youth coming from the farming areas lacking the educational qualifications for a competitive job market.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

We are looking to set up a number of mobile coffee bike businesses enabling entrepreneurial freedom. We will supply branded mobile coffee bikes to the youth entrepreneurs together with the coffee, tea, packaging, condiments and coffee machines. 

Our mobile coffee bike solution will make coffee affordable and accessible to the low income consumers in the country, support our aim to reduce youth unemployment and provide additional market access to the coffee farmers.


High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

The initial pilot will be rolled out in Nairobi where we will target youth and supply them with the mobile coffee bikes. We will support and assist the youth entrepreneurs in applying for trade permits from the local authorities and provide them with a network of existing sales agents to support each mobile bike zone/area. Additionally all the youth entrepreneurs will attend a training course at our coffee roasting facilities where we will provide them with barista, business and accounting training over several days resulting in certification of their coffee barista skills.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Following this pilot we will launch this scheme nationwide in Kenya (47 counties) and after one year roll this out to the East Africa region and globally targeting 1 million jobs for youth globally as mobile coffee bike entrepreneurs.

How did you hear about the Food System Vision Prize?

  • Website

3 comments

Join the conversation:

Comment
Photo of Trupti Jain
Team

hi Zipporah: Good afternoon from India. Nice submission. will love to learn if your coffee farmers in Kenya are facing water shortage in summer and winter? Are they having their rainy period crops disturbed due to water logging or flood in monsoon period? If yes then we will love to help you. For last 30 years we are working in this subject. we are helping our smallholders with our World Bank, UNFCCC, Securing Water for Food (USAID) and Millennium Alliance (DFID) awarded innovation BHUNGROO which saves farmers from drought and flood, doubles farmers income and improves soil fertility. Will love to give you our innovation BHUNGROO. It will be our poor farmers' gift for your farmers. We can guarantee the result within 1 year. we are currently helping more than 100000 farming families across India, SEAsia, EAsia & Africa. We have also designed Youth Climate Leaders and Women Climate leaders. I am sure both will add strength to your program. pl feel free to contact us. our detail is as follow
www.naireetaservices.com , ph: +919825506900, wa: +919825506900, T: @BHUNGROO fb: BHUNGROO , e: biplab@naireetaservices.com

View all comments