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Harinas Oportunidad

Introducir un sistema alimentario que integre armoniosamente área rural, urbana y medio ambiente, logrando el equilibrio producción consumo

Photo of Gabriela Rivas
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Lead Applicant Organization Name

Organizacion Huellas y Futuro

Lead Applicant Organization Type

  • Small NGO (under 50 employees)

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 3-10 years

Lead Applicant: In what city or town are you located?

Ciudad de Cochabamba

Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?


What country is your selected Place located in?


Describe your relationship to the place you’ve selected.

To begin, I am from Oruro, a small city of Bolivia about 10 years ago in Cochabamba, where I currently live, which stands out for its culinary variety, the richness of its soils, this makes the gastronomic capital of Boliva a cochabamba, at the same time the richness and variety of products produced are not fully utilized.

That is why it is very important for us to develop projects that give added value and potential properties and at the same time incentives to the population to lead a healthier life

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Cochabamba is in the heart of Bolivia and is legendary with its history, its traditions, its dish variants and all its mystery to dazzle those who visit.

Cochabamba Cercado is the capital of the department of the same name and is the third-largest city in Bolivia, behind La Paz and Santa Cruz. The city is located in the province of Cercado, which is one of the provinces of the Department of Cochabamba.

It is nestled in a valley of fertile lands in the central area of the country, in the sub-Andean region. It sits at the foot of the Tunari Mountain Range, where is the hill Tunari, which is the highest point in the department of Cochabamba (5,035 masl).

Cochabamba is a mixture between the ancestral, colonial, republican and modern. It is the city where the ancestral customs of the original peoples merge with the future of modern and current life. It has a rich cultural, architectural and tourist heritage that can be seen in each of its corners and contrasts with the modernity of the current city that offers top quality services in its hotels, restaurants, entertainment venues, and others.

The "Llajta" as it is known knows Cochabamba, it has a privileged climate: temperate, spring and sunny days during most of the year, which is why it has been known as the city of eternal spring. Its benign climate coupled with the fertility of its valleys and its varied traditions and customs, make the city the ideal place to live and the city that is never forgotten by Cochabambinos and visitors.

What is the approximate size of your Place, in square kilometers? (New question, not required)


What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

The challenges facing our food system this 2020 are the following:

1.- Reduce malnutrition rates in Bolivia caused by poor diet.

2.- In the last 6 years, the cases of gastric diseases in our city have increased by 50%. One of the important challenges for this 2020 is to reduce the rates of gastric diseases in Cochabamba by 5%.

3.- Encourage the population to improve their eating habits.

4.- Rescue the agricultural production of ancestral cereals

5.-Implement organic production systems recovering ancestral techniques

The challenges of our food system by 2050

1. Improve agricultural productivity in a sustainable way to meet the growing demand

2. Address climate change and intensification of natural disasters

3. Eradicate all forms of malnutrition

4. Improve income generation opportunities in rural areas and address the causes

5. Improve food systems to be more efficient, inclusive and resilient

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Our project proposes to work with 4 types of cereals which are: Bean, lentil, tarwi and chickpea, transforming them into flours of a high nutritional contribution; which will be distributed in all the channels of the city market. Our proposal is to enable producers to obtain more organic processes that benefit the consumer and the environment

At the same time, the project proposes a strong awareness campaign for the population to adopt new eating habits that are friendly to health and the environment. In parallel we will train women and men in different gastronomic areas to create several highly nutritious food products, which can also serve as meat substitutes, thus contributing to mitigate the environmental impact and increase agricultural production of ancestral grains.

With this information we can say that the project addresses both the challenges proposed for this 2020 and 2050, since we incorporate these 4 kinds of cereal in the population's diet, encouraging their constant consumption, in order to reduce malnutrition in the short term, improve quality of life and reduce the rates of gastrointestinal diseases.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

We project ourselves as a Cochabamba aware of its eating habits, with responsible meat consumption and consistent with the environment and public health. A Cochabamba with an ancestral and modern cuisine that leads the food systems in Bolivia and South America, showing its success through its low rates in gastric diseases, the eradication of malnutrition and the sustainability of the production and consumption of the fruits of the Mother Earth  


Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Our vision of Cochabamba for 2050 is that of a model food system that leads the continent, in which the following aspects have been achieved:

Environment. Haber obtained the equilibrium point between organic and environmentally friendly agricultural production and the responsible consumption of the population so that she can return to the mother earth what she gives us, through the care of the soil, the abolition of chemicals pesticides, strengthening the relationship of humans with land and animals and the radical reduction of meat consumption.

Diet: Having achieved a true balance in the daily diet of Bolivians, which contains the perfect proportions of vitamins, minerals and other nutrients needed by the human body, with the energy input required for effective daytime performance and optimal development free of gastric diseases and/or overweight.
Economy. Haber achieved the integration of the rural area with global markets in fair and supportive conditions, which guarantees consumers affordable prices and quality, as well as producers, fair prices and recognition of their work. This requires the creation of a circular economy in which all interested parties benefit and earn a fair income.

Culture: Having built a new food culture that revolutionizes gastronomy that is friendly with the environment and health. Since Cochabamba is the gastronomic capital of the country, it is important to preserve ancestral culinary practices and the vital importance of sharing food without detracting from a new mentality of responsible consumption, especially meat and the use of all nutritious foods that we soils of our region.

Technology. At this point, our vision reaches optimal management of food waste that in the past was a great social and political problem and 2050 will be the main source to enrich our soils. Technology also plays an important role in the awareness of population consumption and in the strategic distribution of our products at a local and regional level.

Politics. By 2050 we will have reached an explicit, concrete and comprehensive food regulatory set that fosters organic agricultural production and allows responsible consumption, with clear and taxable guidelines for environmental protection and fair use of the benefits for all levels of society. This regulation will mainly be the manifestation of the consensus of all Bolivians in the city and the countryside

How did you hear about the Food System Vision Prize?

  • Instagram

1 comment

Join the conversation:

Photo of Itika Gupta

Hi Gabriela Rivas  Great to see you joining the Prize!

We noticed your submission is currently unpublished. Was this your intention? We'd love to have your submission included in the Prize. Even if you've not started populating your Vision just yet, by publishing your submission you can make it public for other teams in your region to see, get in touch and possibly even collaborate with you.

You can publish it by hitting the "Publish" button at the top of your post. You can also update your Vision at any time before 31 January 2020 by clicking on the "Edit Contribution" on top. If you need inspiration or guidance, take a look at the Food Vision Prize Toolkit.
Here is the link to the Prize Toolkit:

Look forward to seeing your Vision evolve through the coming weeks.