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Freshproduce B2B blockchain portal for global fruit trading

Enabling farmers and increasing trust in cross border freshproduce industry using blockchain. Support logistic, marketing, and finance.

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Lead Applicant Organization Name

Electronic Network Co for Agribusiness and Development (e-fresco)

Lead Applicant Organization Type

  • Small company (under 50 employees)

Website of Legally Registered Entity under upgrade

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?

Amman Jordan

Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?


What country is your selected Place located in?


Describe your relationship to the place you’ve selected.


Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Jordan valley in Jordan is the only place in the world that produce fresh produce 24 hours all the year

What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Supply chain and marketing

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

B2b trading ,finance, marketing ,inspection in one place

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Increase export of fresh produce

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Safe traced and globally marketed

How did you hear about the Food System Vision Prize?

  • Facebook


Join the conversation:

Photo of Ekaterina Egorova


We’ve developed this Pocket Guide to support you through the final days of wrapping up your submission.

This will give you the most important bullet points to keep in mind to successfully submit your Vision.

Go ahead, review the check-list and final words of advice before the deadline.

Photo of Itika Gupta

Hi AMMAR ALSHAMI   welcome to the Food System Vision Prize Community!
It is interesting to see a Vision coming together that mergers agriculture and block-chain to make food supply chain more efficient.
Did you already get a chance to speak to the stakeholders in Jordan's food system to understand their needs and aspirations?
Since your Vision will be designed specifically for the Place and People you’ve selected, it will be very valuable to understand the needs, aspirations, motivations, and challenges of your Place and its People. You can find some inspiration and tools to help you with your research in the Vision Prize Toolkit in Chapter 3 under Tools of Transformation. Here is the link to the Prize Toolkit:

Look forward to seeing your Vision evolve through the coming weeks.


Yes, I;m involved in the supply chain in Jordan. However, our vision is global.

Photo of Itika Gupta

To be eligible for the Prize, you Vision should be for a maximum 100,000 square kilometres of a place.
You can have a Vision that is inspiring for people around the globe, but we'd love to have you ground it in a specific context and its people. It will become too generic otherwise.
Feel free to tag me if you have any more questions