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Economics of Natural Resources and Economics of the Environment to World Wellbeing


Photo of Dražen Deranja
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Lead Applicant Organization Name

European Cluster Alpe Adria Pannonia Novi Sad Autonomous Provincial Vojvodina Republic of Serbia

Lead Applicant Organization Type

  • Small NGO (under 50 employees)

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

EU Cluster AAP is an umbrella organization that brings together 100 members from 10 countries (20 Chambers of Commerce, 15 scientific and scientific institutions, 20 Tourist Organizations, Companies, Clusters, Cooperatives, Crafts, Family Businesses, Foundations, NGOs ...) We stress Faculty of Applied Ecology Futura Belgrade Faculty of Natural Sciences and Mathematics Novi Sad Institute of Food Technology Novi Sad Faculty of Agriculture, University of Zagreb The International Federation of Organic Agriculture Movements AgriBioMediteraneo (IFOAM ABM) Rural Development Network of Serbia PREPARE - Partnership for Rural Europe Government of the Autonomous Province of Vojvodina Provincial Secretariat for Urbanism and Environmental Protection Novi Sad Chamber of Commerce of Vojvodina Novi Sad Chamber of Commerce of Primorsko goranska County Rijeka

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?

Novi Sad

Lead Applicant: In what country are you located?

Autonomous Provincial Vojvodina Republic of Serbia

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Areas of Srem and Slavonia

What country is your selected Place located in?

Republic of Serbia and Croatia

Describe your relationship to the place you’ve selected.

For the last 5 years, the European Cluster of the Alpe Adria Pannonia, has been developing projects that span the borders of the ancient Roman Province of Pannonia Syrmia. There are also 5 regions in Croatia: Požega-Slavonia, Virovitica-Podravina, Osijek-Baranja, Posavina and Vukovar-Srijemska in the Republic of Croatia, as well as in the Srem and South Backa districts in the Republic of Serbia. cooperation of the European regions, thus developing and cooperation of these areas but also of the neighboring areas of the Republic of Bosnia and Herzegovina, Hungary, Romania and Bulgaria, where the territory of the Roman Province of Pannonia Syrmia extends. . 94% of the area is a rural area with many extinct villages and a predominantly elderly population. With the economics of natural resources and the economy of the environment, based on the input impulses we have, we can offer a model for the survival of the area and what is very important is retaining young educated people who are leaving the area today. This area extends between the rivers Sava, Drava and Danube, Fruska Gora and Papuk and is rich in protected areas of nature, and ideally to use the model we offer to create a European region that will be recognized for its economy and tourism. The region is extremely rich in historical heritage, old crafts that have survived to this day, traditional products (wine, honey, meat products, cheese).

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Srem and Slavonia is a mixture of different peoples and civilizations. Roman and military centers and palaces, Austro-Hungarians and forts, administration. Pannonia is rich in agricultural crops and many events are organized by the Sremans in their honor. The predominant population is Serbs and Croats. To come to the east of Croatia or the west of Serbia, and not to taste the cured meat delicacies kulen, kulen's ax or sausages, is almost straight to sin. You will enjoy cream cheese, perch and carp, sarma, finest chicken, beef or pork… You will also be attracted to dishes made from home-baked ground pepper, such as fish stew or herb… You will not resist the shock or Srijem pancakes, masala pancakes, nuts, walnuts, poppies, apple drinks. You just can't go hungry from this part of Europe. Here every dish is prepared in the finest way and served with a lot of love. No lunch or dinner can begin without a glass of smelling prunes, nor can it end without the widely known wines of the Srem region. The fertile river-rich plain, unique oak forests and beautiful landscapes invite you for a walk and an active vacation. Cycling, horseback riding, bird watching, swimming in the rivers, boating, hunting and fishing, choose what suits you best and enjoy the experience. The Danube, castles, food, wine, tradition and manifestations are the backbone of Srijem and Slavonia's offerings. Slavonia and Baranja and Srem is a picturesque area located in the last 50 kilometers of the Drava River and right in the middle of the Danube, from the German Schwartzwald to the Black Sea, 2850 km long. In this part of Europe you will have the opportunity to experience the region where Croatia, Austria-Hungary and Ottoman heritage meet. It is best known for its wide and fertile fields, large rivers and swamps, gentle green hills, colorful villages, old towns, cheerful people with interesting traditions (tamburitza, folk music and costumes) The cradle of Europe Vinkovci The town of Vinkovci is located in the far northeast of Croatia, between the Danube and the Sava, located along the Bosut River. Vinkovci has been continuously inhabited for over 8000 years. Colonia Aurelia Cibalae was the third largest city in the province of Pannonia Syrmia, which stretched into present-day Slavonia, Srijem and Baranja, after the capital of Sirmium and Mursa . Danube Kingdom of Wine and Antiquities Ilok a small town rising above the right bank of the Danube with the Old Town and its tumultuous past. The defensive walls, the castle of the princes of Odescalchi with Renaissance park architecture, the church and the monastery of Sv. Ivan Kapistran, and centuries-old wine cellars and monuments of Ottoman culture, are only part of the old urban complex. City of Sirmium Sremska Mitrovica It is located where Sremska Mitrovica is today. It was one of the capitals of the Roman Empire and was one of the largest metropolises of its time. One of the 4 capitals of the Roman Empire

What is the approximate size of your Place, in square kilometers? (New question, not required)


What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

The area of Slavonia and Srem is mainly a lowland area intersected by the Dinarides (Papuk and Fruska gora mountains), and is bordered by three large rivers, the Danube, the Drava and the Sava, with highly developed agriculture dominated by arable crops, animal husbandry, viticulture and, to a lesser extent, fruit and vegetables. Also today, the area is increasingly turning to continental tourism dominated by the thematic and historical roads (eg Roman road, wine roads, Danube roads). Many industrial zones and various smaller industries are being opened today using the geostrategic position between east and west. It is also increasingly turning to new technologies and technology centers. It is also an area which, due to its clean land, has a fairly developed organic production. Domestic indigenous cuisine with meat and fish specialties dominates and gastronomy is one of the essential segments of the offer. Due to their beauties, the protected areas of nature are the Lonjsko Polje Nature Park, Papuk Nature Park, Kopački rit Nature Park, Fruška Gora National Park and Zasavica Protected Area with several other smaller nature protection areas. It is one of the areas of the cradle of world and European civilization, of various peoples and nationalities, and all of the above gives a very significant cultural identity to the area, which is also the border area of the Christian and Orthodox Christian churches. Forts, archeological excavations, museums, antiquity, ancient times, Roman times, and many conquerors and rulers who have ruled the area throughout history have left their mark at every turn. Old crafts, crafts, rich and fluttering folk costumes, music dominated by the tamburica also give a cultural identity to the area. Two countries Croatia and Serbia, with various national, local authorities, and policies that have changed over the centuries, often through a common state or today through two states, the Roman Empire or the Monarchy of Harzburg have also greatly influenced these areas.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

The annual assessment of the expert team shows that applying the economy of natural resources in this area can generate an annual income of at least 5 billion euros in revenue. Approval of this project would give significant impetus to influence State, Regional and Local authorities primarily in the implementation of existing laws - The basis of our concept lies in the existing raw material basis, in the professionally trained people and in the experience in the realization of the imagined programs and in the people who would be ready to realize these programs. So we are talking about a rural area with a stressed rural population of about 65% and about the extinction of the countryside, about the departure of people on an annual basis, and up to 7% of the population in developed western European countries, and with this project we want to stop these negative trends. It is also a problem for the old population in the village.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Our aim is to make the Slavonia and Srem areas a welfare region where people will live on the fruits of nature and the resources that surround them. The basis of such life is the sustainable development of a rural area based on the production and processing of organic agricultural products and a range of such products with protected geographical origin and protected identifiable products in Europe and worldwide. Naturally, an important segment of the project is smart green villages and cities that also deal with tourism as an important economic sector using renewable energy sources. Historical heritage is valorized through cultural heritage, diversity of customs and folk costumes, old crafts will all contribute to increasing sales and products and tourist services at the doorstep. Events are an important segment that contributes to the completion of this concept and gives the region a recognizable tourist destination

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

REGION OF SLAVONIA AND THROUGH REGIONS OF ENVIRONMENTAL PRODUCTION, ECO AGRO TOURISM, CULTURAL TOURISM AND RENEWABLE ENERGY SOURCES, AREA OF MEDIUM AND SATISFIED PEOPLE ENVIRONMENTAL ECONOMY aims to elaborate from an economic point of view environmental issues such as pollution, climate change and biodiversity conservation, to develop the ability to understand the environment and resources of the economy, to define conceptual bases and practical tools for analysis, quantification and interpretation indicators of the state, conservation and improvement of the environment.   ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC ECONOMIC areas such as the ENVIRONMENT.  One of the tasks that must be realized within the framework of this project is the requirement for training in the development of SOCIAL AND ENVIRONMENTAL SUSTAINABILITY INVESTMENT STANDARDS in sustainable rural development RESPONSIBILITY - ENVIRONMENTAL ECONOMY-SUSTAINABLE ECONOMY-BIOECONOMY ANNUAL PROFIT EUR 9 000 000 000 (EUR 9 billion) STRUCTURE OF INTEGRATIVE ECONOMY AND NATURAL CAPITAL ECONOMY (“zero economy”) 1.1. ECONOMY OF NATURAL GOODS (COLLECTIVE ECONOMY) 1.1.1. MEDICINAL HERBS (health industry) 1.1.2. MIKOEKONOMIJA (mushroom picking) 1.1.3. SAMONIKLE PLANTS 1.2. WILD ECONOMY 1.2.1. SUSTAINABLE HUNTING 1.2.2. SUSTAINABLE FISHERIES 1.2.3. SUSTAINABLE HORSE 1.3. ECONOMY OF PROTECTED NATURAL GOODS 1.3.1. VALUES OF NATURAL SERVICES 1.3.2. EKO-ETNO TOURISM 1.3.3. SPORTS TOURISM II RESOURCE ECONOMY (pre-production) III CIRCULAR ECONOMY / RESIDENCE ECONOMY (post-production) IV ENERGY ECONOMY IN THE ECONOMY OF HEALTH VI ECONOMY OF CLIMATE CHANGE   From its inception, man has been directed to nature and its resources. This connection is no less significant in the modern era. Whether it is peoples on low economic development ladders or those who belong to the most economically developed parts of the world, man depends on the natural resources that surround him. At the same time, it affects the nature and its resources, through the various forms of their use. Resources without which the existence of both archaic and modern man is unimaginable - air, water, land, wildlife, through the process of use are subject to change. At a time of increased economic development, the pressure on resources has also increased. So it is not surprising that the loudest demands for nature protection emerged just when there was a degree of degradation reached its culmination. Renewable natural resources form a special group, the so-called exhaustible ones resources. They are consumed, depleted, but at the same time regenerated or restored. The essence of the sustainable management of these resources is reflected in the reconciliation of the degree of exhaustion and their rate of regeneration. Considering that flora and fauna make up the most important segment of renewable resources, great attention is paid to sustainable management of them. For each species of plants and animals, an annual production or growth plan, the scope of use, the manner of realization of the plan, as well as the control of the implementation of the planned goals are drawn up. Ecological Growing and processing of fruits, vegetables, medicinal plants, wild plants and cereals grown for their own needs, livestock breeding, ecologically indigenous products with geographical origin are one of the foundations of our project and the region of Slavonia and Srem in 2050. Eco-tourism based on natural beauty, cultural tourism based on historical heritage, on the richness of diversity of peoples and nationalities, customs and traditions is the second segment of our vision. Renewable energy primarily solar, wind and geo energy completes our vision for a new Region of Slavonia and Srem

How did you hear about the Food System Vision Prize?

  • Website


Join the conversation:

Photo of Giok P Chua

Hi Drazen Deranja
You have a cool project
Greeting from Kluang Malaysia
Wonder if we can JV for Total AgriFOOD ecoSystem for 2050
Have u visited our TRIPLE WINs@eco2KAMPONG Herbal Food Hub


Photo of Dražen Deranja

Thanks for the positive comment for our application.
Of course the concept of AGRIFOOD ECOSYSTEM is applicable in Malaysia, as is most of the concept outlined in our vision.
Since I, as the author of the concept, was a man born at sea, the application of the concept in your country, together with a team of experts, is even closer to me than the area in which I outlined my vision.
The concept of blue-green smart cities and villages with an emphasis on organic farming, eco-agro tourism and renewable energy is what I need to build on my vision of your country's development. Of course, the principles of the 2030 Agenda should also apply to the ocean states. Greetings from Novi Sad