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Discover how fish farming in 2050, became one of the main suppliers of animal protein promoting health to consumers and circular economy.

Animal protein from fish has become a great reference for healthy consumption, production and environmentally friendly development in Manaus

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Lead Applicant Organization Name


Lead Applicant Organization Type

  • Other

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?


Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Manaus a city in Brazil, covers a total area of 11.401 km^2

What country is your selected Place located in?


Describe your relationship to the place you’ve selected.

Why did you select this place?

Manaus is the city that I have lived for at least 22 years. In this city, I grew up and studied. Manaus is the ideal city for my vision because I know it very well and because of that, I can develop my vision easily. A really cool curiosity is that Manaus is also the city whose consumption of fish per inhabitant is the largest in my country because of easy access to one of the largest rivers in the world and local culture of fish consumption.

Why is this place important to you?

Because my whole life is being developed in this city.

How are you connected to that?

My father works at the University of Amazonas so I grew up in that city and I have a startup called Oipeixe in this city and I'm currently in a doctorate (Ph.D.) at the Federal University of amazonas.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

In its historical formation, the demography of Manaus is the result of the miscegenation of the three basic ethnic groups that make up the Brazilian population: the indigenous, the European and the black, thus forming the mestizos of the region (caboclos). Later, with the arrival of other immigrants from Europe and other regions of the world, such as the Japanese, Arabs and Moroccans, a culture of singular character was formed, seen in the values and way of life of the inhabitants of the city.

The population of Manaus is 2,182,763 inhabitants, according to estimates by the Brazilian Institute of Geography and Statistics (IBGE) in 2019, making it the seventh most populous Brazilian city. Of these, 48.82% are men and 51.18% are women; and 99.49% live in an urban area and 0.51% in a rural area.

According to data from the 2010 IBGE census, the population of Manaus is composed of: browns (67.83% or 1 222 337 inhabitants), whites (26.59% or 479 171 inhabitants), blacks (4.20% or 75 762 inhabitants), yellow (1.15% or 20 680 inhabitants) and indigenous (0.22% or 4040 inhabitants). There are also 4 people who have not declared their ethnicity. According to a genetic study from 2013, the ancestry of the inhabitants of Manaus is 45.9% European, 37.8% indigenous and 16.3% African.

In addition to consolidating itself as the largest mercantile center in the Northern Region, Manaus appears as the third largest municipality in Brazil in the industrial sector, behind São Paulo and Rio de Janeiro.

In the last survey, in 2013, according to the IBGE, 22% of adult Amazonians and 21% of manauaras consumed meat or chicken with excess fat. In relation to fish, 93% of the people of the State consumed fish at least once a week, placing Amazonas as the national champion in the consumption of this food.

There are also other types of flour in indigenous cuisine such as dried fish, yams and peanuts, among others. Fish is the food base of Amazonian cuisine. The best-known species are pirarucu, tambaqui, jaraqui, tucunaré and surubim.

In Amazonas, there is a prevalence of so-called family farming, within the profile of small producers who produce by their own workforce and their family. There are more than 330 thousand people who live from this economic activity. Some regions have an agribusiness profile, with a larger scale of production, mainly in the Metropolitan Region and in the South of the State.

Environmental legislation in Amazonas is very restrictive; as a result, the use of large areas for agribusiness suffers from limitations. There is a tendency to expand agribusiness in the state.

We have the metropolitan region of Manaus with great potential and already with prominence in local production, mainly due to the proximity to the consumer market.

The great challenge facing Amazonas is to reduce food imports from other states. Amazonas is still very dependent on imports. This is not good because it makes families' basic food baskets more expensive and causes us to send foreign exchange to create jobs elsewhere.

What is the approximate size of your Place, in square kilometers? (New question, not required)


What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Challenges for 2020

1) Decrease the import of fish from other Brazilian states;

2) Reduce the environmental impacts generated by the devastation of forests to build tanks to produce fish;

3) Encourage the consumption of organic fish without antibiotics and off-label medicines

4) Reduce CO2 emissions generated by transport logistics;

5) Encourage responsible consumption of water used in fish farming;

6) Encourage environmentally friendly circular cultivation, where leftovers are used to give rise to new products;

7) Encourage the use of immunostimulants and immunostimulant efficiency testers to avoid the use of strong and environmentally harmful drugs;

8) Educate people about the fish production process and how production can impact health.

Challenges for 2050

1) Produce enough food to feed the population of the city of Manaus through nutritious and health-enhancing foods, uniting consumer tastes with personalized recipes based on people's genetics and individual microbiota;

2) Decrease logistics and combine the use of vertical fish farming with the promotion of economic inclusion based on the creation of jobs generated by the activity

3) End all deforestation in the Amazon forest related to the construction of excavated tanks for fish farming

4) Insert technologies to reduce environmental impact and increase efficiency in fish production

5) Making fish production an alternative for exporting Brazilian culture to other countries, thus increasing the economic contribution to the State Gross Domestic Product (GDP), making the state of Amazonas less dependent on the economy generated by the Manaus Free Trade Zone.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Our values are:

A) Encourage the use of technologies that maintain the integrity of natural resources.

B) Adaptability to the demands of the planet and consumption.

C) Promotion of livelihoods and access to a sustainable, nutritious and fair food system.

D) Promoting the health and well-being of people and animals.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Vision of 2050

Animal protein from fish has become a great reference for healthy and environmentally friendly consumption.

Fish farmers have adopted cultivation methods that are less harmful to the environment, with optimum use of the water used for the cultivation of fish.

In addition to respecting the environment when using excreta for breeding plants, fish farmers have many tools that help them understand whether fish are vulnerable to diseases such as viruses and bacteria present in the environment.

The use of immunostimulants and efficiency checkers of these immunostimulants are useful tools to avoid the use of antibiotics and to prevent the proliferation of resistant bacteria in the environment.

Knowing this in 2050, people give preference to consuming fish whose certificate indicates the environmentally correct cultivation and without antibiotics.

Now environmentally friendly fish producers have a certification on the packaging of their products and a tracking code where it is possible to check how the production happened and the way in which it was transported until reaching the consumer.

The purchase of fish fillets has become very comfortable, since it is transported after the moment of purchase on a virtual online platform, to the consumer's home without having to go to the supermarket.

Upon arriving at the consumer's home, the person also receives tips on complementary recipes based on their genetics and microbiota, as well as exercises to improve their health.

In addition to health gains, consumers obtain fish from a more environmentally conscious production, as in 2050 there is a new trend growing in fish farming.

The verticalization of crops where there is also the cultivation of plants. Verticalization in urban areas has helped to simplify logistics, reduce deforestation and reduce CO2 emissions into the atmosphere.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

A- The vision is interconnected with the Economy, diet, technology, politics, culture and environment because we approach that Manaus presents a people whose culture is focused on the consumption of fish and is the largest consumer in the country. In addition, this consumption potential can be used to experiment with new ecological and environmental approaches once the population shows that the correct fish production is linked to good health and respect for the environment. Urban centers end up modeling how the rural sector should produce their products, which is used in the vision. For the policy, the vision shows that the verticalization of fish production can generate new jobs in addition to having an economic potential for exporting fish to other countries making the state of Amazonas where Manaus is located less dependent on income from the industry present in the Zone Manaus Free Trade Zone. The insertion of new immunostimulant technologies and measurement of immunostimulants under development at the Federal University of Amazonas bring new perspectives for a less aggressive production for the environment, reducing the use of harmful drugs

B- The vision is changing the game considering that several innovations that are possible to be carried out and effective are shown, such as the verticalization of fish production such as that carried out at the Apollo Aquaculture Group and Singapore and the uncertainty of innovations from studies carried out within the federal university of the Amazons as immunostimulants that help to extinguish fish immunity and to measure the efficiency of these immunostimulants.
Other innovations such as sending recipes based on the person's genetics and microbiota will depend on international partnerships. The tracking of the fish can be done through the union with startups present in the region.

C- Stakeholders were included during the study as they came from interviews with various bodies responsible for fish production.
They are the Amazonas Independent Fish Farmers Association (AQUAM), the Amazonas State Agricultural and Livestock Defense and Forestry Agency (ADAF), the Amazonas Institute of Agricultural and Sustainable Forest Development (DITER) and the Executive Secretariat for Fisheries and Aquaculture (SEPA).
For the interviews, the Design thinking approach was used in order to understand how effective solutions can be generated for the fish production sector.

D- The vision is attractive because it presents good financial figures and inspires because we all need a better planet where we must build a circular economy where consumers know what they eat and prefer the consumption of healthier foods.

How did you hear about the Food System Vision Prize?

  • IDEO e-mail

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Photo of Giok P Chua

Yees...Vertical Farming is the way forward