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DigiShop marketplace for smallholder farmers

We envision a world where smallholder farmers across Africa have access to right tools they need to succeed in their farming businesses

Photo of Samuel Munguti
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Lead Applicant Organization Name

Farmers Pride

Lead Applicant Organization Type

  • Small company (under 50 employees)

Website of Legally Registered Entity

http://farmersprideafrica.com/

How long have you / your team been working on this Vision?

  • 3-10 years

Lead Applicant: In what city or town are you located?

Nairobi

Lead Applicant: In what country are you located?

Kenya

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

84,000KM2

What country is your selected Place located in?

Kenya

Describe your relationship to the place you’ve selected.

Smallholder farmers control over 80% of food production in Kenya yet majority of these farmers are trapped in cycle of poverty and poor farm productivity. We as founders of Farmers Pride were born in rural kenya and have had personal experiences of hunger, and poverty and reason we decided to build a solution that will transform how farming is done not just in our local community but across Africa

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Farmers Pride customers are low-income, rural families that rely on mixed farming for their livelihood. Majority of these farmers are serviced by village level agro-dealer informal stores majority owned by women. 

There are over 12,000 village level informal agrodealer stores across Kenya 60% owned by women entrepreneurs each servicing on average 500 farmers monthly bringing the total number of farmers serviced through these stores to over 6M. The village agrodealer stores offer a complex  mix of inputs like seeds, fertilizers, agrochemicals, farm tools, animal feeds and vegetable seeds each of these sourced from scattered suppliers located several kilometers away with little or no trace-ability thereby no guaranteed quality. In addition the stores don’t keep records and have little or no capacity to offer key services like soil testing, extension services, farmer education among other key agriculture services.  These stores face numerous challenges ranging from lack of information, distribution, access to counterfeit products, capital and management where farmers end up purchasing poor quality products at exploitative prices with limited or no extension and education support. Modernizing these stores through digitization of their operations, professionalizing operations, breaking last mile supply chain barriers and giving them digital tools to offer extension services to their customers massively translates to local farming communities accessing better quality and affordable agriculture services, inputs and information. For example Farmers Pride DigiShops double sales, net revenue and farmer traffic by 4th month after conversion while farmers serviced by the DigiShops record a 30% increase in farm harvest translating to 30% income increase through DigiShop intervention with 80% of the impacted farmers been women.


What is the estimated population (current 2020) in your Place?

47000000

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Current challenges are poor supply chain systems, climate change, cultural behaviors and poor farmer education and extension service delivery while 2050 challenges envisioned are policy and population surge

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Farmers Pride provides a one stop online-to-offline DigiShop marketplace platform that connects village level farmers to relevant information, quality inputs and credible agriculture service providers in local community to ensure sustainable farm production and mitigate effects of climate change. Our DigiShop platform creates new agriculture opportunities to village level farmers to access trusted and dependable information, inputs and services to succeed in their farming enterprises.

There are over 12,000 village level informal agrodealer stores across Kenya 60% owned by women entrepreneurs each servicing on average 500 farmers monthly bringing the total number of farmers serviced through these stores to over 6M. The village agrodealer stores offer a complex  mix of inputs like seeds, fertilizers, agrochemicals, farm tools, animal feeds and vegetable seeds each of these sourced from scattered suppliers located several kilometers away with little or no trace-ability thereby no guaranteed quality. In addition the stores don’t keep records and have little or no capacity to offer key services like soil testing, extension services, farmer education among other key agriculture services.  These stores face numerous challenges ranging from lack of information, distribution, access to counterfeit products, capital and management where farmers end up purchasing poor quality products at exploitative prices with limited or no extension and education support. Modernizing these stores through digitization of their operations, professionalizing operations, breaking last mile supply chain barriers and giving them digital tools to offer extension services to their customers massively translates to local farming communities accessing better quality and affordable agriculture services, inputs and information. For example Farmers Pride DigiShops double sales, net revenue and farmer traffic by 4th month after conversion while farmers serviced by the DigiShops record a 30% increase in farm harvest translating to 30% income increase through DigiShop intervention with 80% of the impacted farmers been women.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Thriving Africa nations powered by Economically empowered and food secure populations

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Farmers Pride is creating thriving farming communities through leveraging on DigiShop commerce marketplace technology platform to transform how farmers access inputs services and information as well as to how informal agro stores and farmer cooperatives run business and offer solutions to their local communities 

How did you hear about the Food System Vision Prize?

  • Website

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