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A.A Primal Meats Company limited Application

The company is registered to undertake activities in the meat production business supply chain. This includes, slaughtering , sales etc

Photo of Ahmed Hanif
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Lead Applicant Organization Name

A.A Primal Meats Company limited

Lead Applicant Organization Type

  • Small company (under 50 employees)

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

Jfamco Company limited, located in Madina, Ghana

Website of Legally Registered Entity

www.aaprimalmeats.com

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?

Techiman

Lead Applicant: In what country are you located?

Ghana

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Techiman, a borough in Ghana, covers an area of 90,468km^2

What country is your selected Place located in?

Ghana

Describe your relationship to the place you’ve selected.

Meat production in Ghana has a number of opportunities and challenges. First of all, Ghana imports live animals (especially ruminants) from neighboring countries and meat from either Europe or America. This means that local supply is less than demand; therefore, livestock farmers can increase their production level and still find market. There is also the opportunity of readily available land and grass/herbs. The useable land size of Ghana, coupled with human population ensures that vase land is available for animal production and other agriculture activities. Most part of this land has enough coverage of grass and other plants which animals depend on as feed. The breeds of animals available in Ghana have better adaptation to Ghana’s tropical climatic condition. Most breeds have better resistant to diseases and other harsh environmental conditions. They have the ability to survive under free range system, scavenge on their own and experience minimal ill-health problems.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Meat production in Ghana has a number of opportunities and challenges. First of all, Ghana imports live animals (especially ruminants) from neighboring countries and meat from either Europe or America. This means that local supply is less than demand; therefore, livestock farmers can increase their production level and still find market. There is also the opportunity of readily available land and grass/herbs. The useable land size of Ghana, coupled with human population ensures that vase land is available for animal production and other agriculture activities. Most part of this land has enough coverage of grass and other plants which animals depend on as feed. The breeds of animals available in Ghana have better adaptation to Ghana’s tropical climatic condition. Most breeds have better resistant to diseases and other harsh environmental conditions. They have the ability to survive under free range system, scavenge on their own and experience minimal ill-health problems.

Six breeding stations have also been set up for four types of livestock namely, cattle, sheep, goat and pig to improve their production performance. Apart from that government agencies (e.g. Ministry of Food and Agriculture, the animal production directorate, the veterinary services directorate, the policy planning, monitoring and evaluation directorate, local assemblies etc.), many non-governmental organizations and other stakeholders in the meat and animal industry are continuously providing education, incentives and other forms of support for livestock farmers to improve and to increase their input and output. Several works have also been carried out in Ghana either by government, non-governmental and/or universities researchers to improve upon local animal breeds and/or their meats.

Notwithstanding these opportunities several challenges bedevil the meat and animal industry in Ghana. Improper handling of animals prior to slaughter and during processing are common practice in Ghana. These practices have adverse effects on carcass and meat quality.

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Meat is a big deal across Africa.

This may come as a surprise given the proportion of people who live in poverty on the continent. But the truth is, when it comes to meat consumption in Africa, the key difference between those who live below the poverty line, and those who live above it, is the type of meat they eat.

Meat has a high nutritional relevance in African diets because it is one of the most available sources of animal protein and essential amino acids.

While the type of meat Africans eat is highly influenced by cost and availability, other strong factors are tastes, preferences, cultural and religious beliefs.

So, every year Africans spend billions of dollars on all kinds of meat products, and according to the Food and Agriculture Organisation, a key agency of the United Nations, consumption of meat in Africa will grow from its current size of 10.5 million tons to 35 million tons by 2050. That’s a jump of nearly 150 percent!

As an entrepreneur, why should you be interested in the future of the meat market in Africa?

You see, over the next three decades, Africa will have the world’s fastest growing population. With a current population of just over 1billion people, this number is projected to double in size to 2.2 billion people by 2050. As a result, Africa will experience a significant growth in demand for meat and is expected to become a net importer of a wide range of meat products.

It’s not just the size and projected growth of Africa’s population that will boost the consumption of meat products in Africa. There’s a stronger economic factor at play too. With growing economies, a strong emerging middle class, and rising income levels, more Africans will be able to afford meat in the coming years.

In this article, I’ll explore the main categories of meat consumed across Africa today, and what the future holds for them. The good news is, the current demand levels for meat, and the expected explosive growth in demand for meat products provide significant business opportunities for entrepreneurs and investors to enter the livestock and meat production market in Africa.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

AA Primal Meats Company Limited is focused on the market need to supply consistent, safe, quality products that exceed consumer expectations. By employing available technology, AA Primal Meat Company Limited will provide traceability from the farm of origin to the end user and will supply feedback to all parties involved. The information generated in this seamless supply chain will be used to make immediate improvements in the production, processing, and marketing of beef products.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

We intend to provide meat products very rich in hygiene and  high quality slaughtering services to costumers 

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Meat is a big deal across Africa.

This may come as a surprise given the proportion of people who live in poverty on the continent. But the truth is, when it comes to meat consumption in Africa, the key difference between those who live below the poverty line, and those who live above it, is the type of meat they eat.

Meat has a high nutritional relevance in African diets because it is one of the most available sources of animal protein and essential amino acids.

While the type of meat Africans eat is highly influenced by cost and availability, other strong factors are tastes, preferences, cultural and religious beliefs.

So, every year Africans spend billions of dollars on all kinds of meat products, and according to the Food and Agriculture Organisation, a key agency of the United Nations, consumption of meat in Africa will grow from its current size of 10.5 million tons to 35 million tons by 2050. That’s a jump of nearly 150 percent!

As an entrepreneur, why should you be interested in the future of the meat market in Africa?

You see, over the next three decades, Africa will have the world’s fastest growing population. With a current population of just over 1billion people, this number is projected to double in size to 2.2 billion people by 2050. As a result, Africa will experience a significant growth in demand for meat and is expected to become a net importer of a wide range of meat products.

It’s not just the size and projected growth of Africa’s population that will boost the consumption of meat products in Africa. There’s a stronger economic factor at play too. With growing economies, a strong emerging middle class, and rising income levels, more Africans will be able to afford meat in the coming years.

In this article, I’ll explore the main categories of meat consumed across Africa today, and what the future holds for them. The good news is, the current demand levels for meat, and the expected explosive growth in demand for meat products provide significant business opportunities for entrepreneurs and investors to enter the livestock and meat production market in Africa.

How did you hear about the Food System Vision Prize?

  • Website

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Photo of Trupti Jain
Team

hi Hanif: Good evening from India. Nice submission. will love to learn if your farmers are facing water shortage in summer and winter? Are they having their rainy period crops disturbed due to water logging or flood in monsoon period? If yes then we will love to help you. For last 30 years we are working in this subject. we are helping our smallholders with our World Bank, UNFCCC, Securing Water for Food (USAID) and Millennium Alliance (DFID) awarded innovation BHUNGROO which saves farmers from drought and flood, doubles farmers income and improves soil fertility. Will love to give you our innovation BHUNGROO. It will be our poor farmers' gift for your farmers. We can guarantee the result within 1 year. we are currently helping more than 100000 farming families across India, SEAsia, EAsia & Africa. We have also designed Youth Climate Leaders and Women Climate Leaders programs. I am sure both will add strength to your endeavor.
We also applauded your entry. Will appreciate your feedback on our entry ""Antodaya" through Food".

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