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WSJ + Deloitte Inspire THIS Challenge

It would seem that this challenge is a direct response to Deloitte's 2014 smartphone generation gap findings

Photo of Spencer Cappiello
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Do check out this video with Deloitte's vice chairman, Eric Openshaw, and this infographic PDF about Deloitte's findings regarding the over-55 generation dominating the market for smartphones and inevitably the app market too. The facts discussed and this challenge topic are too closely related to be a coincidence.

An intriguing insight I picked up on was the recommendations to initiate "customer service programs" for first time users. This reminds me of the Apple Workshops held at Apple Stores (http://www.apple.com/retail/learn/), but can obviously be applied to a diverse range of companies, including banks! Who are they to offer a product like mobile banking and online services without live person help? What works in banks' favor is the fact that they already have establishments to hold learning workshops like these.

Additionally, as more and more 50+ users start acquiring smartphones, it could be useful to make a new category in app stores geared toward useful tools for 50+, such as their bank's app for finance, skype for family connection, etc... 


Links:

http://www.wsj.com/video/over-55-the-smartphone-generation-gap/26DD58A2-4F44-46F6-9C55-F3A485EF893A.html

http://www2.deloitte.com/content/dam/Deloitte/au/Documents/technology-media-telecommunications/deloitte-au-tmt-smartphone-generation-gap-011014.pdf 

What is a provocation or insight that might inspire others during this challenge?

People are only getting older... but who really stops learning?

Tell us about your work experience:

I'm an undergrad studying Integrated Digital Media at NYU Tandon. I do web and audio design.

Specifically, please check all that apply:

  • I'm currently a member of a credit union

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Photo of Kate Rushton

Hi Spencer!

Thank you for a great post! I really like the idea of there being a space and time for people to download apps and be taught how to use them. What sort of apps do you think the over-fifties need?

The ideas phase starts in two days time. I hope to see you there with your excellent insights.