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What About Micro-investments To Help Contribute To Savings?

Instead of large-scale investments, why don't we look at micro-investing?

Photo of Brian Hui
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As I read contributions from Adhish and Anne-Laure (inspiration posts below), I was reminded of micro-investment services such as Acorns.

Although Acorns is limited to mobile apps on iOS and Android as of now, it plans to also add a web interface.

When I think of investing (and I'm sure a lot of people feel this way as well), I thinking investing large sums of money into an investment portfolio reserved for those later in life with an established career (perhaps those that are 50+!). What I find interesting about Acorns is that it takes the concept of investing and scales it down to dollars and cents taken from everyday purchases. This makes investment seem friendlier and more inviting rather than feeling the need to invest thousands at once. The app even looks like it has a nice, clean, and easy-to-understand interface from the screenshots that are shown on the website.

I am not able to use the service due as an international student in the US but I find this concept interesting and wonder if it could help (albeit slowly) build knowledge of retirement savings or savings in general through investment.

What is a provocation or insight that might inspire others during this challenge?

Micro-investment could help people 50+ (and, really, everyone!) invest dollars and cents everyday to eventually help contribute (albeit slowly) to their retirement savings as kind of a first step.

Tell us about your work experience:

I'm a graduate student at New York University studying Integrated Digital Media. Previously, I've had two years of experience in the architecture industry in Vancouver, CAN as a Marketing Coordinator.

Specifically, please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!

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Photo of Dawna Wilbert

This is really great idea.

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Photo of Christophe Parot

I like this idea very much, you can diversify your investments and take new opportunities every weeks.

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Photo of Kate Rushton

Hi Brian! This app is very interesting! Even if people are only investing a few cents/dollars they are shifting their mindset towards thinking about investing. I think it would be quite interesting looking at the behaviour patterns of people who invest something (even if it is small) towards their future compared to people who don't invest anything. 

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Photo of Brian Hui

Hi Kate! You make a good point that this could get people to think about investing! I also think it would be interesting to see what people's behaviour patterns are like as well. I think once you get people started on thinking about investing, it would seem that it would be natural to think about saving some of your return on your investments (when you get some!).

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Photo of Anne-Laure Fayard

Great insight Brian and definitely an inspiration for the ideation phase.
It also reminds me of the Bank of America Keep the Change Program.
I like the idea of focusing on 50+ but with the possibility of a service that will work for all.