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The power of peers to encourage savings

Here's an example of a great micro-savings initiative run in Indian low-income contexts by all women-teams.

Photo of Anne-Laure Fayard
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As I read Ardhish's post on microfinance and micropensions, it reminded me of Women Together: Incentivizing savings: Another cross-pollinated post from another challenge posted by Meena Kadri about the Mahila Milan micro-savings initiative at Dharavi, Mumbai. 

"Mahila Milan means 'women together' and this is the name of an initiative which began in Mumbai in the 80's and now has a networked federation of nationwide woman’s collectives encompassing 60, 000 women. It provides a vehicle for the empowerment of women via leadership roles and advocacy alongside its pivotal daily savings collection. 

Prema Salgaonkar (above) has been working with Mahila Milan for over 20 years and now heads a group of local facilitators of a daily savings scheme for Dharavi residents. Prema visits around 450 households each day, of which a third will deposit anything between Rs 5 to 200, with almost all households banking something each week. Such an initiative is ideally suited to the irregular nature of earnings in low income contexts. 

Initially Mahila Milan had many more illiterate members and developed a system whereby coloured squares of paper would be exchanged for deposits and kept by the saving member in a plastic bag: red for one rupee, yellow for two, green for five and so on. This way members could always check how much money they had access to and plan accordingly. Now, with growing household literacy, this system has been largely disbanded and replaced with passbooks which members were proud to show us and explain the context of various peaks in savings and withdrawal.  

The system is not just about collecting money but also about daily contact which deepens the understanding of various issues facing Dharavi residents. Contributing to a consensus of community priorities, this information is often passed on to other support groups in the area such as the local community council (panchayat) plus used to inform a number of Mahila Milan initiatives. One user who participated in the scheme conveyed that even on the days when she has nothing to deposit that its was reassuring to be visited by a trusted outsider with sound financial knowledge and that she sometimes used the opportunity to discuss issues such as how rising food prices were affecting those beyond her own neighbourhood. She notes that watching her savings grow has allowed her to start imagining and planning a better future for her family – with her mother and sister also active members in the scheme.  

We were told of numerous success stories like the woman who saved towards buying a second-hand sewing machine which allowed her daughter to leave a gruelling job at a local garment factory to start her own now-flourishing dressmaking business. Another woman, with six children and an alcoholic husband, saved Rs 5-10 a day till she had Rs 5000 with which she bought a machine to process heavy duty plastic for recycling and now boasts a much higher standard of living for herself and her family. Others access their savings on a short term basis to counter income fluctuations – still signalling a heightened life standard."

As Meena noted, ""Only some poor people will benefit from the chance to borrow – but almost all will benefit from the chance to save.”

This post highlighted a number of important issues that I've seen emerging during this research phase:

- the importance of trust (trusting the local group facilitator) and the role of education

- the need to understand people's financial needs and practices in the context of their family (e.g. the woman buying a sewing machine for her daughter)

-  everyday sense of safety (having enough to leave) might be more important than the ability to reach big dreams (the chance to borrow)

- the role of community in creating a sense of safety but also in changing behaviors, even difficult ones to enact like savings.

Meena's post also resonated with a more modern techy version for crowdsourced insurance mentioned by Kate

What is a provocation or insight that might inspire others during this challenge?

How might we leverage the role of peers and community roles (like micro-finance collectors) to create learning opportunities and support change behaviors? How might we create learning opportunities for people so that they feel safer and empowered and can make better decisions for their future? Who are the organizations and / or people that can be trusted?

Tell us about your work experience:

I'm an NYU faculty and teach Design Thinking and Organizational Behavior. I'm also the advisor to the Design for America Studio of NYU. I'm passionate about human-centered design.

Specifically, please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!


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Photo of Cheryl

This is a great concept that really takes advantage of the power of community to support positive financial behavior. I can envisaged women in their twilight years putting their @acorns ( What About Micro-investments To Help Contribute To Savings? ) together to help each other within and beyond their community - including for financial instruments, savings, insurance, healthcare... like @Bought By Many
(Example of Crowdsourcing in Fintech)
 ? :)

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