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"The Longevity Economy" - Understanding the 50+ Sector

A very informative infographic describing the unique characteristics and incredible economic value of the 50+ population.

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The 50-plus cohort—35% of the U.S. population—represents a powerful force that drives economic growth andvalue. Their contributions are known as The Longevity Economy: the sum of all economic activity driven by theneeds of Americans aged 50 and older. This includes the products and services they purchase directly, as wellas the further economic activity this spending generates.


Throughout the world the growth of this age group is having a transformative impact, economically and socially.By 2015, there were more than 1.6 billion people on the planet who were part of the 50-plus cohort. By 2050,this number is projected to double to nearly 3.2 billion people. Let’s look closer...


View the InfoGraphic Here


What is a provocation or insight that might inspire others during this challenge?

Those over 50 aren't all that different from Millenials. We have similar dreams - starting businesses, connecting with loved ones, traveling the world, and adding value and purpose to the world. The more we can collaborate with one another, the more comprehensive, thoughtful, and impactful our ideas will be.

Tell us about your work experience:

Designer, Strategist, Entrepreneurial Explorer. Graduate of the Design Strategy MBA program from California College of the Arts.

Specifically, please check all that apply:

  • I'm currently a member of a credit union

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