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The Generation Tech Forgot

A BBC article that describes the challenges elderly face with new technology and how companies are adapting to it.

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Here is the article. All credit goes to BBC.

What is a provocation or insight that might inspire others during this challenge?

The main issue in this challenge is that the user interfaces that have become intuitive for the younger generations are problematic for the older generation. There are two solutions: bring the older generation up to date with technology or (more practically) simplify the interface. For the latter, I would suggest using the familiar layout of a newspaper as inspiration for the next interface.

Tell us about your work experience:

I'm a student at the University of Texas working on a degree in MIS (IT and business).

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  • I'm not currently involved in a credit union, but am curious to learn more!


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Photo of Kate Rushton

Hi Brian! I hope I get to see the idea of a 'newspaper-style' interface posted in the ideas phase which starts in two days.

Photo of Kate Rushton

Hi Brian, we’re excited about the potential of this thought-starter you’ve posted here and would love to see this develop this in the Ideas phase that just opened. If you’re planning on developing this thought-starter, be sure to re-post it in the Ideas phase of the Challenge here: Looking forward to how this will grow in the upcoming weeks! The Challenge Brief is here:

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