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Sorted: Locally Tailored Independent Money Guide

"A friendly and helpful guide to money – that speaks 'with you' not 'at you'." (Meena Kadri)

Photo of Anne-Laure Fayard
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This is cross-pollination from another challenge: Meena Kadri had posted about Sorted a website  in New Zealand – "packed with tips and tools to help us Kiwis manage our money."

She wrote: "It’s got sound advice on how to shrink debt, save for retirement and deal with unexpected changes. It’s also got sections specifically for groups like under 25s and over 60s, featuring financial tips for big changes in life.

I love the way it communicates clearly – yet in a personable tone which is easy to relate to. I find it a trust-worthy source of information – yet it’s not dry and overwhelming. 

Best of all – it’s independent of any banks. Let’s admit it – a traditional bank isn’t going to give you impartial financial advice if it’s in conflict with their growth agenda."

I went and checked the website and agreed that it looked really accessible and I wished I was living in New Zealand. It does have a good balance between a lot of useful information but not too much of it. I could not find the sections for specific age groups but I think that the different topics provide better lenses than simply age.

I liked their money personality quiz. I did it and I thought it had some useful insights and tips.

What is a provocation or insight that might inspire others during this challenge?

Meena's insights were spot on for this challenge: How might we inject some character into financial literacy info while keeping things clear? How might we provide info for a wide range of users? What kinds of organizations are well placed to provide impartial, trustworthy info? I'll add How might we provide a platform that allows people to think of the different financial aspects of their life?

Tell us about your work experience:

I'm an NYU faculty and teach Design Thinking and Organizational Behavior. I'm also the advisor to the Design for America Studio of NYU. I'm passionate about human-centered design.

Specifically, please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!


Join the conversation:

Photo of james peter

Great information to share. Keep posting more articles on loans. Cheap loans will reduce the chances of getting into the debt trap. You can get these loans for low-interest rates and payoff it easily while having some savings too.

Photo of Dana Ilmari Polojärvi

This was helpful, Anne-Laure, thanks. I like the thought of age specific information within a general approach to financial planning.

Photo of Kate Rushton

Thank you for sharing ‘Sorted’! I love the large fonts and straight to the point text. It reads more like a magazine than traditional financial advice.

You have touched upon something that I have been trying to find answers to for a few days. What organisations /individuals are trusted? What organisations / individuals are trusted to give general advice and then financial advice?

I know the answer for the UK might lie in organisations like these ones - individuals like Martin Lewis who founded (he appears a lot on morning tv shows).

Some trusted providers are mentioned in the Trust Awards etc. -

First Direct is the most trusted financial provider -

The UK's most trusted person is David Attenborough -

The BBC is still reasonably trusted as a news source (despite its recent problems) -

Unsurprisingly, bankers are among the least trusted professionals in the UK along with builders, journalists, politicians and estate agents -

But who/what are the equivalents in the US for the over-fifties? Why? I found out that Tom Hanks is the most respected person. Some of the most trusted brands are mentioned here -

I am really keen to know what brands the over fifties trust and who they trust for advice. Any tips/pointers?

Photo of Anne-Laure Fayard

Thanks Kate for your comment. I agree that figuring out who is trusted (individuals or organizations) is crucial esp. when it comes to either advise, or simply provide information. I'm curious to know if anyone in the OpenIDEO community has a suggestion. 

Photo of Flora null

I agree. This site looks very user friendly and is more universal. I find it interesting that they are funded by a government agency. It's interesting to see that the government is playing somewhat of an invisible role to help people understand their finances. I'm not sure we have something like this in the United States. Or, if we do, it's probably not as user-friendly. 

Photo of Anne-Laure Fayard

Thanks Flora for your thoughts. Interesting cultural point about government: I noticed the funding but I was not particularly surprised (maybe because I'm French). I'm curious to know what you mean by "somewhat of an invisible role". I guess the question is what kind of organizations could play this role.