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Sorted: Locally Tailored Independent Money Guide

"A friendly and helpful guide to money – that speaks 'with you' not 'at you'." (Meena Kadri)

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This is cross-pollination from another challenge: Meena Kadri had posted about Sorted a website  in New Zealand – "packed with tips and tools to help us Kiwis manage our money."

She wrote: "It’s got sound advice on how to shrink debt, save for retirement and deal with unexpected changes. It’s also got sections specifically for groups like under 25s and over 60s, featuring financial tips for big changes in life.

I love the way it communicates clearly – yet in a personable tone which is easy to relate to. I find it a trust-worthy source of information – yet it’s not dry and overwhelming. 

Best of all – it’s independent of any banks. Let’s admit it – a traditional bank isn’t going to give you impartial financial advice if it’s in conflict with their growth agenda."

I went and checked the website and agreed that it looked really accessible and I wished I was living in New Zealand. It does have a good balance between a lot of useful information but not too much of it. I could not find the sections for specific age groups but I think that the different topics provide better lenses than simply age.

I liked their money personality quiz. I did it and I thought it had some useful insights and tips.


What is a provocation or insight that might inspire others during this challenge?

Meena's insights were spot on for this challenge: How might we inject some character into financial literacy info while keeping things clear? How might we provide info for a wide range of users? What kinds of organizations are well placed to provide impartial, trustworthy info? I'll add How might we provide a platform that allows people to think of the different financial aspects of their life?

Tell us about your work experience:

I'm an NYU faculty and teach Design Thinking and Organizational Behavior. I'm also the advisor to the Design for America Studio of NYU. I'm passionate about human-centered design.

Specifically, please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!

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Thank you for sharing ‘Sorted’! I love the large fonts and straight to the point text. It reads more like a magazine than traditional financial advice.

You have touched upon something that I have been trying to find answers to for a few days. What organisations /individuals are trusted? What organisations / individuals are trusted to give general advice and then financial advice?

I know the answer for the UK might lie in organisations like these ones - https://challenges.openideo.com/challenge/financial-longevity/research/clubs-for-retired-people-in-the-uk-probus-and-u3aand individuals like Martin Lewis who founded moneysavingexpert.com (he appears a lot on morning tv shows).

Some trusted providers are mentioned in the Trust Awards etc. - http://www.thetrustawards.com/uk/

First Direct is the most trusted financial provider - http://www.moneywise.co.uk/saving-banking/savings-cash-isas/revealed-the-uks-most-trusted-financial-providers

The UK's most trusted person is David Attenborough -http://www.independent.co.uk/news/people/news/wildlife-presenter-david-attenborough-is-named-the-uks-most-trustworthy-figure-9102139.html

The BBC is still reasonably trusted as a news source (despite its recent problems) - http://www.pressgazette.co.uk/facebook-more-trusted-news-daily-star-according-bbc-commissioned-survey/

Unsurprisingly, bankers are among the least trusted professionals in the UK along with builders, journalists, politicians and estate agents - http://www.itv.com/news/2016-01-22/survey-reveals-most-and-least-trusted-professions/.

But who/what are the equivalents in the US for the over-fifties? Why? I found out that Tom Hanks is the most respected person. Some of the most trusted brands are mentioned here - http://uk.businessinsider.com/readers-digest-announces-americas-42-most-trusted-brands-2015-9

I am really keen to know what brands the over fifties trust and who they trust for advice. Any tips/pointers?