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SIMPLE CUSTOMER FEEDBACK IDEA SEEN AT HEATHROW AIRPORT

Simple technology that utilises symbols rather than words to quickly gain feedback from a wide range of people.

Photo of Kate Rushton
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Inspired by the posts about people over fifty in the US who struggle with financial terminology.

I started thinking about something that is more universally understood - symbols!

The best example I could think of the use of symbols to get information are the new feedback machines at airports. 

After going through airport security in the UK, Spain and Vienna I have encountered one of these freestanding machines. They have four faces on them - - to denote different emotional states. You press down on the symbol that reflects your experience of airport security. 

It is quick, simple and is universally understood. 

For more information click here

What is a provocation or insight that might inspire others during this challenge?

Can we use symbols and other forms of non-written communication to explain complex financial information to a wide range of people? How can we make financial information and financial education more fun and engaging?

Tell us about your work experience:

I am the Community Guide for this challenge.

Specifically, please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!

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