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Online Banking for Everyone: Designing for the Aging Brain

Case Study: Danske Bank. Article about User Experience design for an aging brain.

Photo of Aurora
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This article uses a danish bank as an example of how they created an online user experience for aging people. This article has great photos and explanations, and is backed by user research.

What is a provocation or insight that might inspire others during this challenge?

Some of the main points are: - reduce information overload (a lot of distractions, links etc on the page) - Decreasing functionality and complexity (only having four functions that are most used and not a lot of settings to make this more complex) - Taking more steps as opposed to having a lot of input on each page. - Input needs to allow for flexibility in formatting.

Tell us about your work experience:

Integrated Digital Media Student at NYU

Specifically, please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!


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Photo of Kate Rushton

Hi Aurora! 

Thank you for your post! I can't get the link to the article to open. Would you be able to post the full web address?

Photo of Aurora

Added the full link now!