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4 Values to Keep in Mind When Designing for an Aging Population

How does this business use simplicity, pace, privacy, and connection to help bridge the gap between familial generations?

Photo of Ariana Bautista
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If we were all taken back in time 100 years, we would probably still be living with multiple familial generations under one roof. Nowadays and with the improvement of travel, we may live miles and miles away from our parents or grandparents.

What does the distance create? Difficulty to share meaningful stories with one another. 

StoryWorth is a company that is designing a storytelling service to help record family memories and strengthen relationships. The business uses simplicity, pace, privacy, and connection to ensure that the older population can use their service with ease. 

Here's a quote that I really enjoyed:

When my customers run into difficulties with the product, or respond in unexpected ways, they aren’t doing anything wrong. They are using the product in a way that makes sense to them. It’s an opportunity for me to understand my customers’ assumptions and make the service easier to use.

Read the full story here:

What is a provocation or insight that might inspire others during this challenge?

What other values may be important when designing for an aging population? Can the values of simplicity, pace, privacy, and connection be broken down even more or added onto to target specific aging populations? I'd love to hear how everyone is sharing stories with older generations and if they use a certain platform as a catalyst to do so. We can all learn a lot from what has come before :)

Tell us about your work experience:

I am in the creative field as an in-house photographer and a freelance lifestyle photographer. I am also a Challenge Ambassador for the Financial Longevity Challenge.

Specifically, please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!

1 comment

Join the conversation:

Photo of Kate Rushton

Hi Ariana!

Thank you for sharing StoryWorth. I really like this statement - "Several users have told me that the StoryWorth emails are the best emails they get all week". It made me think. How many emails do I receive that are positive/uplifting?

It is really interesting that StoryWorth inspired someone's dad to write his book. I wonder if sharing with friends/family could help people generate an income from their interests and hobbies. It made me think of Emma Kolakowski post here -