If we were all taken back in time 100 years, we would probably still be living with multiple familial generations under one roof. Nowadays and with the improvement of travel, we may live miles and miles away from our parents or grandparents.
What does the distance create? Difficulty to share meaningful stories with one another.
StoryWorth is a company that is designing a storytelling service to help record family memories and strengthen relationships. The business uses simplicity, pace, privacy, and connection to ensure that the older population can use their service with ease.
Here's a quote that I really enjoyed:
When my customers run into difficulties with the product, or respond in unexpected ways, they aren’t doing anything wrong. They are using the product in a way that makes sense to them. It’s an opportunity for me to understand my customers’ assumptions and make the service easier to use.
Read the full story here: