The Current Paradigm:
The belief that retirement is a predetermined age, around 60 or 65, when we stop working and start "living", was formed at a time when life expectancy was much lower. Now, we could live to be twice that age. However, our cultural norms have not caught up.
So the question becomes, does retirement have to be all or nothing? How might we inspire and empower these individuals to re-frame the way they approach retirement so they can live a long, fulfilling life, in a financially-sustainable way?
For some, retiring at 60 is still desirable and feasible. For others, this is not the case. Whether because they simply want to keep working, they're looking to try something new, or they need extra money to support multiple generations, there is a large population of individuals between 50-65 that are looking for an alternative to "traditional retirement."
This solution is intended to spark new thinking. It is not a financial solution...exactly. Rather, it is intended to be a catalyst for change. By sharing inspiring stories of real people in their late careers/early retirement who are discovering new careers, part time jobs, working in their communities, or starting businesses, we hope to make this new, more financially-sustainable model, more accessible...and maybe even desirable!
How does it work?
For many reasons, these stories will be gathered and shared at a local level. First, we would like the stories to be culturally relevant. Second, we want to share tangible, relate-able stories that help inspire action. We'd like to highlight real models (as opposed to role models) that listeners have a higher likelihood of knowing and potentially even meeting with. However, the stories will likely be housed on a common platform, for those interested in stories from different communities.
We will leverage local journalists, entrepreneurs, credit-unions, and/or communities to find initial sponsors and interviewers. Each interviewer will receive a toolkit which shows these sponsors how to find, conduct, edit, and post local interviews. Where we may suggest ideas for putting this idea into action, each community will develop its own approach to curating and sharing depending on its culture.
Assumptions and design questions for prototyping:
- A podcast is enough to move someone to action after years of thinking in a different way
- Interviewees and listeners would actually suggest other people to interview
- People want to work more and find a new job their passionate about
- A podcast is the “correct” form of media for reaching this population of people
- What questions inspire people to act?
- How might we reach a broad audience?
First podcast prototype: Sit Down and Think
Please listen and provide feedback on our first Podcast prototype! How do you feel after listening to the podcast? What are you left wondering? How could it be improved to reach a broader audience?