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My Goals: Financial Goal App

Give meaning to your money by attaching your goals and dreams with monetary savings.

Photo of Andrea Zelenak
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Who is your idea designed for and how does it support the dreams and obligations of those 50 and older?

At age 50 and older, people begin reflecting on how their life has been spent and what they want for their future. They want to make sure their time on earth was meaningful. This feeling can be overwhelming. This app will put the power back into the hands of the individual to make his or her dreams a reality. "My Goals" provides an individual a tangible opportunity to make his or her dreams a reality, regardless of financial circumstances.
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An app that is attached to your bank account, helping you save money for goals, dreams and bucket list items. 

Delayed gratification makes saving money pretty boring. In today's day and age, we like instant gratification. We'd rather buy something small now, then save up for the future. If every dollar you saved went towards a tangible goal/dream, you'd be less likely to spend $4 on coffee, and more likely to save for that trip you've been waiting for. 


This is a phone application that can be connected to a bank account, credit or debit card and could be an additional feature to a credit union, credit card or bank app.

  • Your account would be connected to show trends in your spending in order to help you better save for the future and your goals.
  • In addition, it would encourage users to use their credit, debit and bank accounts for purchases towards goals.

Dreams & Goals:

You can set goals for the upcoming years, saving money for the future instead of just retirement

  • Having goals ranging from one year to 20 years can help you save and work towards things that aren't so far away

Money saving tips: 

The application will give suggestions such as "Grocery shopping sales usually start on Wednesday" or "If you eliminate eating out twice each month, you could save X number of dollars."

  • For items like plane tickets, price alerts can be given when a fare is likely to increase or decrease.
  • Trends in your spending can illustrate to the user needs vs. wants in order to show potential cost savings."


You can provide your notifications to remind you to save money throughout the week. 

  • In the example above, Sandy sets a reminder to make coffee in the morning so she doesn't have to buy it at work. 
  • Later, Sandy will be asked if she had made coffee in the morning or not. If she didn't buy the coffee, she can add $2.00 to her goal.
  • These notifications will hold users accountable if they are saving like they intended.
  • Creating habits of saving can help users save money for years and years to come.

Ads and Group Rates: 

Advertisements would be tailored to goals. In addition, credit unions, credit cards, and banks can offer group discounts if they find a trend in goals. This would motivate users to purchase goals with their accounts or cards connected to the app. 

  • An example in Sandy's case would be her trip to Italy. Group rates could be negotiated with an airline and given to everyone using the application who is purchasing a flight to Italy. 
  • More partnerships and connections will be established over time.

Savings and Goals:  

This would give an opportunity for an individual to decide how much more money they'd be willing to save in a week or period, or how much they'd like to cut their budget.

  • This number would calculate how long it would take to achieve the intended goal.  Ex: "If you save $10 a week, you'll save $520 for your plane ticket in a year ".
  • Suggestions would be given to help others achieve their goals.


Your personal profile would show the percentage you are at in reaching your goals, in addition, gives the motivation to save money.

  • Mood Board: Each goal is tied Pinterest or mood board to help you get excited about your trip or purchase, making your goal seem more visual and real.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

I created a prototype with the current app, Venmo. I had some of my friends send themselves money for every purchase they didn't make. The prototype:

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

I would love feedback from looking at the wireframes. Not every single frame is in place, but I would love input on features and motivations that could be added to the application. In addition, others can try the prototype and see if this way of saving money works for them.

Tell us about your work experience:

I'm a humanitarian product designer and part of OpenIDEO Detroit chapter! I do graphic design on the side and started my own small business, Inkcourage.

Please check all that apply:

  • I'm currently a member of a credit union

This idea emerged from

  • A group brainstorm

How would you describe this idea while in an elevator with someone?

A phone application that helps you save money for goals, dreams and bucket list items. For example, if I was saving up to go to Hawaii, I would have a Pinterest/mood board of Hawaii, get tips on saving money, and create notifications for myself to spend less money on items I do not need. The idea is based on instant gratification; putting meaning to money by saving for dreams and goals.

How might your idea be transferable to a large number of people?

The application will be available for purchase on all phones. If people are contributing to the same goal, group discounts will be given and organized by credit unions and banks.

How do you plan to measure the impact of your idea?

A comparison of savings will be made between a group who has used the app and who hasn't to see who has been able to save more money for their goal or dream. In addition, spending trends will be shown within an account or card. These trends will show if an impact has been made in spending.

What are your immediate next steps after the challenge?

1. Get as much feedback as possible to edit the idea. 2. Edit all wireframes and get additional feedback. 3. Create a working prototype with a developer. 4. Get feedback from users. 5. Edit the prototype with a developer and continue until the idea is strong, editing graphics as well. 6. Find a credit card company, bank or credit union that would give input on the idea and see if they would like to make it into reality.


Join the conversation:

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