As we get older, the purposes and passions we choose to integrate into our lives evolve and shift with growing interests and priorities. The environment, education, philanthropy, public health, civic and community engagement, philanthropy, play a role in how we spend our time and money. Purpose is a recurring factor in what we choose to take on, and could drive the way we structure and design financial services going forward. How might we leverage our connection to purpose-driven actions to create innovative financial services and products for those 50 and older?
Purpose-centered
HMW create services that allow those 50 and older to a live a life of purpose?
Opportunity Areas
Provocations that are aligned with our Challenge topic and ripe for innovation.
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Contribution list


Update 12/26:Dream points: Use your credit card to achive your dreams
People over 50 wants to accomplish his dreams, they love be rewarded and have discounts, with the dream points in credit card can achieve it


Purchase with a Purpose
Created a patented platform that leverages corporate social responsibility by marrying e-commerce and charity.


This Not So Retired Life UPDATE (1-22-17)
Welcome to This Not So Retired Life, a podcast that spotlights inspiring individuals and their non-traditional approach to "retired life."


Professional Intern Program - Employee Human Matching System
A two sided network platform to enable businesses to tap into wide human experience (age 50 +) while encouraging a wide spread participation


Goal Pursuit
Connecting people in communities, giving them financial empowerment to reach their goals.


My Story
Platform for sharing personal stories of the elderly, who learned, how they solved it and what advice they can provide about.


[UPDATED 2/20] Reframing the question: maximize "endorphin-per-dollar" as a core "job to be done" of financial firms
Not more money: more happiness per dollar. People are happy to pay for AI-powered financial advice that makes their life good.


Interest-Driven Savings
Helping customers to save towards tangible goals


Re-live your dream
When people were younger they couldn't fulfill their dream, now they can.


Dreams Change
Raising Awareness to Empower People over 50 towards fulfilling their Dreams and Control their Purpose.


Loan services that fit needs and capacity of the elderly
how to make elderly beneficiaries of loan services, basic means of investment.


Cash-In your Dreams App
An app that helps the elderly save money while completing items on their bucket list.


Hobby Hire
A site for people 50+ to find temporary/project-based work in companies & also connect with people 50+ to network or start your own company!


Dreamity – Agents that seek free dreams for you (updated 9 dec)
A platform which will allow over 50's to be more positive about achieving their ‘unachievable’ dreams.


Saving Plan Account (SPA) or Individual Savings Plan (ISA)
Creation of savings accounts or a type of savings plan accounts for specific things a person wants to do.


ChangeTheWorld
Contribute time to underprivileged areas, helping to build, inspire and activate small teams that deliver value to the community
Elderhood Internships
Create internship opportunities for those 50+, that will transition into full time or part time opportunities.


Share & Save
Community application allows people to share experience and knowledge for saving for their dreams


Scholarships for the Elderly
Just as the elderly have given back to the community through scholarships, it's time to complete the circle with postretirement scholarships


The Tech Membership
Create a membership level that requires the the people to be technologically savvy to join.


Chatbots that focus on reassuring customers, allowing them to regain a sense of control over their future - [1/18: completed idea]
Reach out frequently to customers going through this period of uncertainty, with simple yet reassuring messages over their financial future