This scholarship program would be specifically designed to build trust between the elderly and financial services as well as building upon the community's ties. Financial services would (1) identify the current demographic of each city they reside in through different resources (i.e. surveys, city statistics) and (2) use that demographic to reach out to the community under 50 to start building a pool of funds designated for these scholarships. After doing so, they can (3) use the demographic to understand how to proportionally create scholarships available for the elderly's different needs (i.e. medical, daily living, education, etc). Through this process, the financial services are not only gaining the trust and cooperation from the community, but they are also creating a platform of trust between themselves and the elderly.