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AMBITION, creating a balance between dreams and obligations.

How can budgeting strategies create a balance between Dreams and Obligations?

Photo of Ozgecan Aydin

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Who is your idea designed for and how does it support the dreams and obligations of those 50 and older?

Our idea is targeted at people who are aged 50+ to help them create a balance between their finances and dreams, with an social platform for communication with each other to motivate, give advice and share experiences.
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Whilst conducting primary research it became clear to our group that many people aged 50+ had problems achieving their dreams because their obligations such as Mortgages and bills are restricting them. AMBITION;  is an app that is a friendly database showing; Income, Outgoings, Remaining.  From the remaining money it helps you structure a plan contributing towards your dreams, these dreams are set by the user themselves. Alongside this the app has a Community, this community is a revised and combined version of existing social media apps. The community is where the users post, engage and motivate each other. By posting advice, achievements, and experiences people can be up to date, from these posts other users can be inspired and motivated to either new dreams where they can access more information straight from the post to gain information or they can be more motivated and driven to fulfill their own individual dreams.

App Layout


What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We would introduce the idea of this new app in my community and let the seniors have an access to it, to check the accessibility of the app and how unanimously it works.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

Opinions, development ideas, the good factors and constructive criticism

Tell us about your work experience:

We are a group of Product Design students currently studying at Middlesex University. Our team consists of first, second and third year students.

Please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!

This idea emerged from

  • A group brainstorm
  • A student collaboration
  • A Design Jam

10 comments

Join the conversation:

Comment
Spam
Photo of Huw morgan
Team

Hey,
Just a question, if there is a social online aspect, do you think it would be possible to have a real world social aspect of it, making it a group in real life.

Would be interested to hear your ideas?

Huw

Spam
Photo of Benjamin Plass
Team

This is an intriuging idea of setting up meet ups, it would come down to if the customers wanted it we could include an easy way for these to be set up on of coumminity page.

Spam
Photo of Adil Kauim
Team

Indeed there is. After adding all your details in , you will be asked to join a community with those who have similar interest to you

Spam
Photo of carlos errando vidal
Team

Great idea! theres need for these kind of innovations.

Spam
Photo of Brigite Nabais
Team

Hello Ozge and Team,
I think the idea is really good, especially the fact it has a community section for people to be unto date with one another.
I like the hero image and the presentation boards, it really explains the idea well.
Great contribution!

Spam
Photo of Ozgecan Aydin
Team

Thank you very much Brigite.
We're very happy that you like our idea.

Spam
Photo of Imran Williams
Team

Hey Ozgecan and team. I like the idea of having budgeting strategies to achieve the dreams and obligations they may have. The question I pose to you and your team is how would you implement this in their day to day lives? Or how would you get a certain age category to start using this application and posting upon it? 

This is only due to the number of a certain age group not being easily able to use technology. Is there a way of testing this to the "Seniors". 

Plus when you say "Seniors" between what ages are you referring to? 

Spam
Photo of Ozgecan Aydin
Team

Hi Imran, thankyou for your comment.

The application will be based on a similiar platform to existing social media for example; Instagram, Pinterest.
We're looking to help and encourage the age group of 50-70 year old, to start using a service of sharing with each other in a similar way that young people do.
From our feedback group we saw that 80% of them was able to use existing social media, so this will be aimed at them and also the remaining 20% we will try to encourage and help them to be able to use it too.

We understand that this will most probably be hard to implement, as for the 20% that cannot use technology need more hands on help compared to the 80%.

Spam
Photo of Ozgecan Aydin
Team

Hello Kate, sorry for the late reply, thank you for dropping a comment, we will definitely look into the feedback.

Spam
Photo of Kate Rushton
Team

Hi Ozgecan and team! Thank you for sharing your idea. I really like the use of the community to motivate the 50 - 65 year-olds to achieve their dreams. I also like the incomings and outgoings comparison section of the app. What sort of user testing are you planning on doing within the local community? What is the role of credit unions in your idea? It might be worth you looking at Andrea Zelenak  Financial Goal app idea and her research post Instant Gratification: https://challenges.openideo.com/challenge/financial-longevity/ideas/financial-goal-app https://challenges.openideo.com/challenge/financial-longevity/research/instant-gratification There are also two posts in the research phase that might interest you: https://challenges.openideo.com/challenge/financial-longevity/research/sorted-locally-tailored-independent-money-guide https://challenges.openideo.com/challenge/financial-longevity/research/coach-me