As poor health can contribute to debt, and debt can contribute to poor health, we want to break the cycle and turn it into something advantageous to both goals that effect quality of life. We could help seniors reach health and fitness goals that they determine, either personally or with help from their doctor. As they reach these goals, we could offer rewards or other incentives to help them continue on their path to financial and personal wellness.
Some examples of the reward structure are:
Offer fee waivers at the Credit Union for "turning in a good health report"
Offer gift cards or other cash bonuses for hitting health benchmarks.
Partner with other institutions to offer rewards (such as grocery, airline miles, etc) for meeting benchmarks.