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Dreams Change

Raising Awareness to Empower People over 50 towards fulfilling their Dreams and Control their Purpose.

Photo of Tom Downey
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Who is your idea designed for and how does it support the dreams and obligations of those 50 and older?

Weekly Workshops supported by Charity funding and sponsored by organisations, will be conducted and aimed at connecting those who are 50+ within local communities. The idea is for them to share knowledge and experiences with one another, build relationships and enable themselves to make educated decisions.
“I worry about my kid’s financial future and not mine necessarily”

Our campaign looks at celebrating and reinforcing the idea that dreams can become reality and teaches individuals the tools needed to empower themselves to regain control of their aspirations.

This concept in designed to create a supportive network of contemporaries and give them an appropriate platform on which to gain the correct skills as well as the confidence to find solutions and direction to support their dreams.

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'Dreams change’ will be introduced into local communities and begin to connect the public, inviting them to meet in such locations as the Town hall, Libraries, Community centres and Churches where, aided by each other, can begin to; share experiences, knowledge and insight to help one another in their quest.
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The scheme will be supported by volunteers who may be seeking work experience and an opportunity to learn transferable skills. University students may be an example of an appropriate volunteer as they can offer realistic, helpful and insightful advice.

Our campaign seeks to connect people from the community to one another to work hand-in-hand as a collective. This will allow people to really feel in control of their own future.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

From research we have conducted already we feel that the best way to endorse our concept is to place adverts in local newspapers promoting the desire to run a small pilot workshop at our local Library. We are confident that this advertisement will appeal to those who meet our demographic.

Tell us about your work experience:

We are a team of Product Design students from Middlesex University, London. Our team is made up from a range of experience, from first year students just starting out to final year students preparing for life in Industry.

This idea emerged from

  • A group brainstorm
  • A student collaboration
  • A Design Jam


Join the conversation:

Photo of Benjamin Plass

I really like the use of the video it is very captervating. I also like the idea of possible linking up with universities to help them advertise to their students about the possible work experince they could gain by doing this to help the 50+'s

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