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Dreamity – Agents that seek free dreams for you (updated 9 dec)

A platform which will allow over 50's to be more positive about achieving their ‘unachievable’ dreams.

Photo of Betul Salman
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Who is your idea designed for and how does it support the dreams and obligations of those 50 and older?

Dreamity is a platform where 50+ individuals can get agents that finds them dreams from people of the public community willing to offer the dream and experience for free. This will give them a chance to focus more about their obligations while maintaining their dreams

“I want to live by the Sea”

Dreamity is a platform which will assist the exchange of experiences to let over 50s fulfil their dreams. The main purpose of Dreamity is to allow charities, volunteers from the community and businesses to offer free services in the form of activities at no cost to over 50s, making their dreams come true.

The employers at Dreamity, the dream seekers, will work with the individual to identify their needs and what dreams they have and the possibilities. The Agents would look though the online database or seek people who would offer the dream for the individual.

When the offer is available the dream seeker would contact the individual for availability and get their dream achieved

What kind of dreams?

The dream would be experience based dreams such as:


-having dinner with a family on Christmas

-sport activity like sky diving  

-cooking lesson

-a trip.

Why would someone give out free experiences and what will they get back out of it?

Dreamity website would run on a point system which there would be a yearly medal to be won by the account that precipitates most in giving out dreams and has a higher quality rank.

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As for companies or small businesses, by giving out a free experience they would benefit though advertising their business on the website and the database.

How do we motivate the dream seekers (agents)?

The website would have advertising which would create an income for the agents at dreamity.

How do we stop people from abusing the platform?

Approving accounts

People who join to offer a dream would have a code sent to their home address when they make their account to approve their account.

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As the dreams are free for anyone over the age of 50, each dream would have different values and there would be a limit on the type of “star” dreams you could have for a set time. Star dreams tend to be more expensive dreams

Approving attendance

The dream seekers would need to contact the person making the offer and the individual seeking the dream to approve their attendance.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We could always experiment with relatives and friends by asking if one would be available to offer a dream to another person and get feedback from both ends.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

We would like some suggestions about how to make the idea more feasible and ideas for experimentation.

Tell us about your work experience:

We are six product design students at Middlesex university ranging from first, second and third years.

Please check all that apply:

  • I'm not currently involved in a credit union, but am curious to learn more!

This idea emerged from

  • A group brainstorm
  • A student collaboration


Join the conversation:

Photo of Benjamin Plass

The idea of helping the elderly acheive their dreams for free becuase of people good will and generousity is a very intriguing concept and would very interesting to see where your idea will go.

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