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Health & Wealth: Working With the Cycle, Not Against It

An integrated health and wellness application that supports both the fitness and financial goals of those over 50.

Photo of Catie

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Who is your idea designed for and how does it support the dreams and obligations of those 50 and older?

This app is designed for anyone over 50 who either had health complications, or perhaps would like to avoid future illness.

As poor health can contribute to debt, and debt can contribute to poor health, we want to break the cycle and turn it into something advantageous to both goals that effect quality of life. We could help seniors reach health and fitness goals that they determine, either personally or with help from their doctor. As they reach these goals, we could offer rewards or other incentives to help them continue on their path to financial and personal wellness.

Some examples of the reward structure are:

Offer fee waivers at the Credit Union for "turning in a good health report"

Offer gift cards or other cash bonuses for hitting health benchmarks.

Partner with other institutions to offer rewards (such as grocery, airline miles, etc) for meeting benchmarks. 

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

An analog trial of community members forming and reaching fitness goals could give us a sense of whether the long-term effects of a healthier lifestyle do have a positive financial outcome.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

Any UI skills, or background on health challenges that are plaguing those over 50.

Tell us about your work experience:

I'm a Visual Designer working on digital experiences in Detroit.

Please check all that apply:

  • I'm currently a member of a credit union

This idea emerged from

  • A group brainstorm
  • An OpenIDEO Outpost or Chapter

How would you describe this idea while in an elevator with someone?

Break the cycle. Poor health contributes to financial distress, and financial distress contributes to poor health. Address both at the same time by offering incentives for users to get motivated, earn rewards and impact their financial and physical wellness.

How might your idea be transferable to a large number of people?

We can make this idea transferable by adding a social component. Like challenges on fitbit, users can prompt each other to race them to meet goals, creating a collaborative community and opening dialogue. Sharepoints for social media help spread awareness of the application.

How do you plan to measure the impact of your idea?

Rewards via Credit Unions and Mastercard for achieving goals on the app offer a way to measure user interaction.

What are your immediate next steps after the challenge?

Immediate steps include mapping of UX, followed by surveys of feedback on mapping. Reach out to credit unions to measure interest and capabilities. Possible attempt an analog version of the idea by creating an offline version: possibly creating a open source challenge where users can interact and share their goals and how they plan to put them into action. This is a good way to anticipate what users would like to see in the app.


Join the conversation:

Photo of Andrea Zelenak

I love the idea! Ever since my mom, who is over the age of 50, has started working out, I've seen such a huge change in her mood and her life! I would have never expected her to go to the gym five times a week (way more than me), but with enough motivation for anyone it's possible!

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