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The social swipe

The Social Swipe“ by Misereor – makes giving easier than ever before

Photo of Francesco Giannoccari

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Since 1958 the relief organization MISEREOR has been creating self-help initiatives in the third world. In the fight against poverty and injustice every Euro counts. To increase people’s willingness to donate, Hamburg based agency Kolle Rebbe made the donation process easier than ever – by developing the first interactive donation poster that accepts one of the most popular means of payment in the world, the credit card, and shows the result of the donation rightaway on the digital screen.

A single credit card swipe through the poster donates 2 EUR to MISEREOR and triggers an interactive experience: the credit card cuts through the image of bound hands of an imprisoned Filipino child, helping him to return to a normal life. Another scenario lets one to provide daily meal for a family in Peru: a credit card swipe cuts a slice of bread from a loaf.

Sascha Hanke, Executive Creative Director, Kolle Rebbe: „It was a challenge. All processes connected with the donation had to be synchronized. When the card is swiped a secure process quickly authenticates it and in a split second activates a film sequence on screen.“

„The Social Swipe“ was realized with STRIPE.COM, one of the leading providers in mobile payment. At the moment, the digital posters get a lot of attention at international airports. But they also have a lasting impact: when donors receive their credit card statement they are asked to turn their single donation into a monthly one.


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Photo of Tom Weischer

Great idea! Thanks for sharing! I am looking forward to see how they will use new technologies like NFC chips in mobile phones to create new UI to encourage donations!

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