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Sorted: Locally Tailored Independent Money Guide

The friendly and helpful guide to money – that speaks 'with you' not 'at you'.

Photo of Meena Kadri
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Sorted is a great website down here in New Zealand – packed with tips and tools to help us Kiwis manage our money. 

It’s got sound advice on how to shrink debt, save for retirement and deal with unexpected changes. It’s also got sections specifically for groups like under 25s and over 60s, featuring financial tips for big changes in life.

I love the way it communicates clearly – yet in a personable tone which is easy to relate to. I find it a trust-worthy source of information – yet it’s not dry and overwhelming. 

Best of all – it’s independent of any banks. Let’s admit it – a traditional bank isn’t going to give you impartial financial advice if it’s in conflict with their growth agenda.

How might we inject some character into financial literacy info while keeping things clear? How might we provide info for a wide range of users? What kinds of organisations are well placed to provide impartial, trustworthy info?


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Photo of Jes Simson

This copy is hilarious - accessible, engaging and not at all expected from a financial advice site (although not unexpected from New Zealand!).

I really dig how they provide information for different life stages and really tailor the message and information to that audience. I also like how they they easily explain legal concepts that aren't specially financial but will really impact your financial life (like the implications of divorce).

Photo of Meena Kadri

As someone from Down Under – you can totally appreciate the tone on this :^) What I've been particularly impressed by is that this site was launched in 2001 – way ahead of the pack in terms of creating this kind of relate-able financial demystification, methinks.

Photo of Jes Simson

Yes, this is a very Downunder sense of humour. Although I do think that the NZ government has a bigger appetite for great comms than the Australian gov. I can't believe this was launched in 2001 - way ahead of the pack!