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Leverage all community spaces: hair salons, corner stores, coffee shops, etc

Financial education doesn't just have to come from school, we can leverage all kinds of community spaces to talk about finances

Photo of Shuai Chen
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Who does this idea benefit, who are the main players and what's in it for them?

This idea benefits people who live in an urban or suburban environment where groups of people gather to exchange ideas and information.

How is your idea specifically using the power of communities to improve financial opportunities and resources?

Communities gather at all kinds of places and for all kinds of reasons. I usually hear the best conversations at my hair salon. People talk about all kinds of things at Church picnics. The libraries are also a great gathering space for parents. One person that I know goes to a corner store up to four times a day. Restaurants and cafes are great for meeting new people and exchanging new ideas. Anywhere that people gather, we should be talking about financial health.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Start talking about financial literacy with the person next to me at a cafe or in line behind me at a store and see what their reaction is. It's breaking down these barriers that we as a sociaty has put up.

What skills, input or guidance might you be seeking from the OpenIDEO community to help you build out or refine your idea further?

What do you think? How can we break down these barriers that prevent us from talking about financial matters? What are the best places that you get your information from?

This idea emerged from:

  • A group brainstorm

Let's bring financial literacy and education out into the real world where everyone lives. How can we break down the barriers that prevent us from speaking about this stuff to the person behind us in line, or the person sitting next to us, or the person cutting our hair? Let's use community gathering spaces as a place to educate about financial matters. How can we do this?

4 comments

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Photo of Ahmed Rub
Team

Great idea !! , for me it would be totally beneficial to use the waiting time at the clinic ( to use the waiting time to see the doctor ! )

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Photo of Shuai Chen
Team

Yes! I hate wasting time waiting. I once stood in line at a bank for over half an hour to see a teller. What if banks had educational material about financial health and planning available when you are waiting in line? It could be something as simple as Bank Of America having a sign that says "While you are waiting, have you checked out our bettermoneyhabits website? It has short videos to help you manage your money better" as well as a QR code or iPads where you can watch the videos while you are in line.

Spam
Photo of Ahmed Rub
Team

Really interesting perspective, maybe to motivate people to watch it, bank gave them points to gain rewords later on !

Spam
Photo of Nicole Stempak
Team

Shuai, hair salons are definitely gathering places. As you define your community, it will help to consider the financial information that would be appropriate to distribute, disseminate and share. You don't want to hurt your gathering places. (If you had chosen coffee shops, you wouldn't want to criticize the shop for selling $4 drinks.)

I think semi-structured interviews with plenty of open-ended questions will help you learn more about financial literacy needs and help you further develop your idea. Best of luck!