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Financial Literacy in media

Create plays, musicals, TV dramas, songs, books and other media to secretly desseminate financial literacy education

Photo of Shuai Chen
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Who does this idea benefit, who are the main players and what's in it for them?

This idea benefits people who like viewing, reading or listening to these media sources. They will learn about financial literacy, but might not really know that they are learning it. However, they will be primed to save more, to be more responsible and to help others.

How is your idea specifically using the power of communities to improve financial opportunities and resources?

Somethng that my friends and I talk about often are the shows, musicals, songs and books that we recently read/saw/heard. So by integrating financial literacy in these media sources, you are using word of mouth to spread the information that you hide in them.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

create a short play to show to my friends and see what they think.

What skills, input or guidance might you be seeking from the OpenIDEO community to help you build out or refine your idea further?

Lots. Help. I don't really know how to do any of this-how to create a musical, show or song. And how can we hide the financial education inside of it? No one wants to sit through a financial lecture, it has to be a funny, interesting show that just happens to have some financial information...

This idea emerged from:

  • An individual

The plays, musicals, TV shows that we watch, the music that we listen to, the books that we read, they all influence our thinking in ways that we might not recognize. Can we create a TV show, musical, play, song or book that is interesting and funny, but somehow also incorporates financial education? It has to be something that's interesting enough for viewers to talk about it with others, but still educational enough to prime people to save money the next time they have a choice...

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Perhaps aspects of this may complement you Save $1000 in One Year idea:)