Inspiration in radically new places
In 2006, a London hospital was looking to improve their process of handling pediatric patients in their being moved from surgery into intensive care – a moment when children who had just undergone surgery are very fragile and handling them must be done with great expediency and care. The head of pediatric care of London’s Great Ormond Street Hospital found inspiration for this improvement in an unlikely source – the pit crew from Formula One car racing.
Tom & David Kelley’s book Creative Confidence points out that ideas and inspiration are can be found everywhere – from different cultures, different industries, different kinds of organizations. The cross-pollinating that is possible when different industries and backgrounds come together can be particularly useful to get out of a traditional mindset and clear the way for ideation.
They drive the point home by telling a story about London’s Great Ormond Street Hospital, whose head of pediatric intensive care found inspiration from watching a Formula One pit crew on TV. “He was amazed at the precisely sequenced performance of the well-orchestrated team as they serviced a race car in a matter of seconds. In contrast, the hospital had been struggling with chaotic patient handoffs from surgery to the intensive care unit. So he took the extraordinary step of asking a Ferrari pit crew to coach hospital staff members.”
The result of this cross-sectoral inquiry was astounding. Hospital staff took what they learned in the Formula One pit and used them to inspire their behaviors. The Wall Street Journal also covered this story, and reported that the Ferrari-inspired changes reduced technical errors by 42 percent and information errors by 49 percent.
How might we explore radically different industries and trade to make innovations in Personal Protective Equipment and environments for health care workers battling Ebola?
What ideas emerge when we each bring our unique skills and experience into the conversation?