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Let's make the "Greats" great again - A Campaign De-Stigmatizing Being Old as Weak

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Who is your idea designed for and how does it enable older adults to live their best possible life by preventing falls?

Our campaign creates action by encouraging ​community members to engage with elderly who use/will soon use devices for risk prevention (our​ "greats"​) on a specific day (Make Greats GREAT Again day)​ and ​seek words of advise (ex. what was your biggest lesson in your 20s?). These wisdom snippets are then to be shared on social media. Providing a mass-dissemination channel for their insights will serve as a reminder that aging is not just physically vulnerability but also comes with great wisdom

Our problem to solve is the internal judgement of yourself that our greats currently feel  and as a result become reluctant to use fall-prevention aids like walkers

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

A simple experiment we might carry is actually test out the solution (our campaign) at a local seniors home. From there we may first ask questions related to the use of fall prevention aids, uncover the different reasons why usage is lower, and finally introduce the idea of our campaign through action by actually asking our greats questions and making them feel valued and strong.

How long has your idea existed?

  • 0-3 months

This idea emerged from

  • A group brainstorm

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Photo of Bradford Bleidt
Team

The creation of awareness of "fall prevent" via a de-stigmatizing campaign is an important aspect of a comprehensive solution to the troublesome problem of older individuals falling. Ageist stereotypes are pervasive in U.S. society and harmful to older adults' psychological well-being, physical and cognitive functioning, and survival. Concrete strategies for communicating with older adults can increase the effectiveness of health promotion programs. Strategies for combating ageism and creating a healthier society must address all segments of society, and include educational and media campaigns, an expansion of current research foci, greater sensitivity from care providers, more opportunities for intergenerational linkages, the design of productive roles for older adults, a retrofit of the built environment, and intensified and collaborative action from both the public and private sectors.
It will be important to communicate using the media channels senior citizens most comfortability identify with such Newspapers, Network TV and Talk Radio. Social media would probably be better suited to middle aged seniors (an important demographic to cover as well) up to the age of 75, predominately employing Facebook.

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