Who is your idea designed for and how does it enable older adults to live their best possible life by preventing falls?
Our campaign creates action by encouraging community members to engage with elderly who use/will soon use devices for risk prevention (our "greats") on a specific day (Make Greats GREAT Again day) and seek words of advise (ex. what was your biggest lesson in your 20s?). These wisdom snippets are then to be shared on social media. Providing a mass-dissemination channel for their insights will serve as a reminder that aging is not just physically vulnerability but also comes with great wisdom
Our problem to solve is the internal judgement of yourself that our greats currently feel and as a result become reluctant to use fall-prevention aids like walkers
What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?
A simple experiment we might carry is actually test out the solution (our campaign) at a local seniors home. From there we may first ask questions related to the use of fall prevention aids, uncover the different reasons why usage is lower, and finally introduce the idea of our campaign through action by actually asking our greats questions and making them feel valued and strong.