The UpStanding Citizens Campaign
How does the campaign work?
Messaging on postcards will provide facts on risk and prevention. They will also suggest action. Messaging will also include information on the role of family caregivers bringing awareness of this role and creating empathy.
Cards will connect readers to information and resources, shared via social media and website. Examples of information and resources that can be shared - One, Two, Three , walking clubs, advocacy opportunities such as Cane Day etc.
The campaign may correspond with "Older Americans Month."
Postcard Sharing: t sites associated in some way with fall prevention activities or services, plus other community gathering spots.
- Shoe stores - to be given with each purchase
- Optician shops - to be given with each purchase
- Senior Centers
Campaign Target Groups
- Children of older adults
- Grandchildren of older adults
- Caregivers - Average age of caregivers is 49. 25% of caregivers are millennials.
- Older Adults - Age 65+
- Neighbors of older adults
- Community members from organizations that older adults might belong to.
Sharing facts and suggesting action.
- What are the best ways to engage with and capture a broad audience?
- What role might humor play?
sample card - front and back
Why take this approach?
This idea was generated during a conversation with an active adult in her 80s. She has not been given a fall prevention checklist at medical appointments in the past. She recalled receiving a written questionnaire at one medical visit which addressed the home environment. Was there clutter on the floor? Did the house have throw rugs? The purpose of this questionnaire was not discussed. Fall prevention tools and programs were never specifically discussed at medical visits. I explained to her what these questions were addressing and what a fall prevention checklist is. I said I wonder how we might broaden awareness and get information out to the general public since it was not necessarily being shared at medical encounters. She responded: "They should give out an information sheet at shoe stores when you are buying shoes. Seems like a good opportunity." Sounded like she was on to something as this is about staying on one's feet and aging gracefully.
We brainstormed. An information sheet in the bag? Information printed on the shoe box? Who might sponsor this, a brand looking for a social cause to get behind?
There are fall prevention materials available, risk factor assessment tools, home environmental checklists and suggested exercise programs are examples. Is information reaching older adults? If yes, are they always able to take action on their own? Might broadening awareness help to increase individual prevention interventions?
With awareness and education might faith based and other community groups be nudged towards actions, forming teams to assist older members assess for home hazards and helping to facilitate needed home improvements? Might a toolkit help this effort?