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Super Granny: The Book & Campaign

Our idea is aligned with two themes: 1. Softening the Stigma associated with Ageing 2. Stronger Together -An inter-generational bonding

Photo of Tuba Naziruddin

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Who is your idea designed for and how does it enable older adults to live their best possible life by preventing falls?

Our idea is a book called Super Granny, featuring an inspirational Grandmother who does everything, the idea is to instill in kids the importance of healthy aging and let them be the drivers of change. We also have a campaign built around our book, Super Granny, we have a video featuring the book and the bond grandparents and grand kids share. We hope to inspire kids and their family members to start taking care of themselves at an early age.

We aim to soften the stigma associated with aging and help seniors age healthily without losing their independence. Our book feature an inspirational grandmother "The Super Granny" who does all the right things, from eating healthy, exercising, yoga, running going for routine check-ups on time demonstrating that age is just a number. The book has a campaign around it, featuring a video showcasing its impact on inter-generational bonding and the role children play as change agents. 

Our User Feedback:

Well the very first critiques of our book were my nephew and niece-aged 5 & 6. They absolutely adore the idea of a granny being a super hero, the idea of them being involved in her life help their granny become a Super Granny makes them feel like a Super Hero themselves. We now have requests for a Super Grandpa. A few parents from their pre-school suggested making a series of books targeting different ages so they start when they are 5 or 6 and continue till 10 or 12. It is very easy for young teenager to get caught up with their own lives, the idea is to bridge the inter-generational gap and make these young influences more involved and active agents of change. For the grandparent it amounts to aging gracefully with the love of their children & grandchildren.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We have prototyped a short version of the book. Our video will be posted shortly!

What skills, input, or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

How can we increase the outreach of this campaign ? What sections or topics may one want to include in our book to appeal to young kids that may help them better understand the problems of aging?

How long has your idea existed?

  • 0-3 months

This idea emerged from

  • A group brainstorm


Join the conversation:

Photo of Tuba Naziruddin

Thanks Professor Fayard. We are getting feedback from kids. My niece and nephew have found a new super hero, they want a super grandpa now . They have shared this in their pre-school with their little friends. The idea of them helping their grandparents become super heroes makes them feel like a Super hero as well . I guess we need to include super grandma and her super grandkids . Getting more feedback on what to put in a children's book is something we are working on . As almost every kid associated the book as a super hero story . We want to spread the idea that your grandparents can be the best super heroes if you help them be one .

Photo of Bettina Fliegel

Hi. The video really explains the idea. Great job!
Maybe ask Elana or others in her group from DFA for feedback on content? Elana was/is an elementary school teacher. Not sure if the others in her group have a background in elementary ed?
What did the children say when they heard the story? I was thinking that small children might relate the story to their own experiences when they heard the part about falling - or preventing falls. Kids fall all the time. Were they worried about who would be there to help super granny if she gets hurt? Who would give her a bandaid? Did the story open a conversation between the children and their parents?

I wonder if adding information on fall prevention in an appendix for parents might expand the reach of the book? (facts, resources - links to these?) Once children start to ask questions, or prompt their grandparents, would it be helpful for families to have resources so that they can be informed?

Photo of Tuba Naziruddin

Hi Bettina,
It is always wonderful to read your rich feedback!
I will definitely contact Elena, this is an interesting discovery, thanks for letting me know. Interestingly enough my niece was worried when she saw our older video the kid bullying the grandma, you bring an interesting perspective, now we are are not just talking about awareness but also grand kids as influential caregivers. I love the idea of the Appendix for Parents since for young kids specifically 5-6 its the parents who read the stories, a level of engagement for them at the end will be wonderful.

Thanks a ton for all the wonderful ideas! ;)

Photo of Bettina Fliegel


Another idea for information at the end of the book - suggested to me by Anne-Laure Fayard 

What if the information at the end of the book was in the form of a post card that could be punched out? This idea is related to an idea post I have contributed. The idea is a campaign to broaden awareness and connect people to information and resources. Check the comments on the post.

Maybe the ideas can be connected?

Photo of Tuba Naziruddin

I love the idea of the postcard! We are already working on our appendix thanks to your suggestion! Thanks again!

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