We aim to soften the stigma associated with aging and help seniors age healthily without losing their independence. Our book feature an inspirational grandmother "The Super Granny" who does all the right things, from eating healthy, exercising, yoga, running going for routine check-ups on time demonstrating that age is just a number. The book has a campaign around it, featuring a video showcasing its impact on inter-generational bonding and the role children play as change agents.
Our User Feedback:
Well the very first critiques of our book were my nephew and niece-aged 5 & 6. They absolutely adore the idea of a granny being a super hero, the idea of them being involved in her life help their granny become a Super Granny makes them feel like a Super Hero themselves. We now have requests for a Super Grandpa. A few parents from their pre-school suggested making a series of books targeting different ages so they start when they are 5 or 6 and continue till 10 or 12. It is very easy for young teenager to get caught up with their own lives, the idea is to bridge the inter-generational gap and make these young influences more involved and active agents of change. For the grandparent it amounts to aging gracefully with the love of their children & grandchildren.