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Everybody Falls Campaign

An awareness campaign through online media and neighborhood workshops that crowdsource further ideas.

Photo of James Lytle
14 11

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Who is your idea designed for and how does it enable older adults to live their best possible life by preventing falls?

In our research, we were struck that the stigma surrounding falls and mobility has the most cascading impact. This idea serves to bring everyone together around the idea of moving safetly. By not explicitly targeting elderly alone, we open relationships, dialogue, and communities to focus growing and staying strong together.

As communities and families, we are ill prepared in good communication around topics related to aging and disability. It's natural to not want to talk about pain or difficulty, but clearly this fear needs to be overcome to address solutions with transparency among families and into communities.

Children of elderly parents are often kept in the dark on their growing need, until it is too obvious to ignore. There is no clear pathway from primarily independent living to interdependent living. There is fear of becoming a burden or loss of normal activity. 

We need to change the stigma of interdependence, and help people realize this is actually a better, healthier way to live for all of life. 

Our campaign is two-fold: marketing and neighborhood gatherings in public space.

The marketing serves to educate and advertise the gatherings. This could be a 6 month campaign, leading up to a 1 month period of spread out gatherings serving different purposes. Collateral could be 30 sec video spots, 1-3 minute short films, and public demonstrations. Parody would be the primary style messaging, to take a tough topic head on.

The local gatherings will give attendees both awareness and a platform to come up with their own fall safety ideas.

The target market is "sandwich generation" relationships across socio-economic lines. Focusing on this core audience will serve to bring in the age diversity desired. 

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We would like to start the campaign locally, leading up to a neighborhood workshop gathering. We would like to source local talent at improv groups and actor guilds to assist in content creation. We can draw from our local relationships as well as advertising to collaboratively making ads and structure the gathering activities.

What skills, input, or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

Video/Filming, Acting, Writing, event planning, advertising, and workshop design/facilitation resources. We are confident we could design scalable workshop models for the gatherings incorporating some ideas from the open ideo process.

How long has your idea existed?

  • 0-3 months

This idea emerged from

  • A group brainstorm
  • An OpenIDEO Outpost or Chapter

Tell us about your work experience:

Design, film, data communication, artist enablement

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