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Soften the Stigma

Let’s create solutions that eliminate our stereotype and disrupt the current stigma around fall prevention services and products.

Falls are the leading cause of injury – no matter our age! The aging process simply makes us more vulnerable to fall-related injuries. How might we reframe and rebrand fall prevention so that it resonates with more of us from an earlier age? How might fall prevention products and services be integrated into our routines so that we feel less self-conscious about preventive measures?

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Fall Prevention and Detection Technology to be used in domestic environment.

Fall Prevention and Detection Technology to be used in domestic environment.

Photo of Ideators
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Helping write materials and launch social media campaign to help communities get smarter about balance (and prevention of falls).

Helping write materials and launch social media campaign to help communities get smarter about balance (and prevention of falls).

Photo of Sally James

Community-based advocacy day to build awareness and make reimagine the typical cane in order to soften the stigma associated with old age.

Community-based advocacy day to build awareness and make reimagine the typical cane in order to soften the stigma associated with old age.

Photo of Jack DeFuria

FALL-IE employ sensors on the hospital bed to detect an intention of leaving the bed and predict patient's condition using motion and sound.

FALL-IE employ sensors on the hospital bed to detect an intention of leaving the bed and predict patient's condition using motion and sound.

Photo of Yeow Kee Tan
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