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Adapting ideas to our costumers, the elderly.

Adapting to our costumers' needs is more important than inventive ideas

Photo of Rafa Campos
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Who is your idea designed for and how does it enable older adults to live their best possible life by preventing falls?

Our ideia is designed for people that play a thinking & designing part in the industry of products for elderly people, aiming to open their mind on how to contribute in a way these consumers will actually like their product.

Our idea is an immersion of a few hours with representatives of companies that provide the elderly products aiming to give them a better life (specially regarding fall prevention) with the objective to make them shape their products according to the elderly's needs.

In this immersion, we'll work with Design Thinking methodologies and persona creation to provoke the representatives in thinking about why the elderly are, sometimes, resistant to their products. With this, we'll be able to create a more competitive and elderly-focused market, in which products will attend their safety need without compromising their life quality.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

By organizing some workshops with locals, already putting on practice the discussions over ideas and products that already exist, to collect feedbacks and work on these dynamics.

What skills, input, or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

People who are used to Design Thinking facilitation and might be able to give us some inputs on how to provoke the best reflections on this.

How long has your idea existed?

  • 0-3 months

This idea emerged from

  • A group brainstorm

Tell us about your work experience:

I work at AIESEC, the biggest youth-run organization in the world, as a President of a Local Committee in Brazil.

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