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Super Granny: The Book & Campaign

Our idea is aligned with two themes: 1. Softening the Stigma associated with Ageing 2. Stronger Together -An inter-generational bonding

Photo of Tuba Naziruddin

Written by

Who is your idea designed for and how does it enable older adults to live their best possible life by preventing falls?

Our idea is a book called Super Granny, featuring an inspirational Grandmother who does everything, the idea is to instill in kids the importance of healthy aging and let them be the drivers of change. We also have a campaign built around our book, Super Granny, we have a video featuring the book and the bond grandparents and grand kids share. We hope to inspire kids and their family members to start taking care of themselves at an early age.

We aim to soften the stigma associated with aging and help seniors age healthily without losing their independence. Our book feature an inspirational grandmother "The Super Granny" who does all the right things, from eating healthy, exercising, yoga, running going for routine check-ups on time demonstrating that age is just a number. The book has a campaign around it, featuring a video showcasing its impact on inter-generational bonding and the role children play as change agents. 

Our User Feedback:

Well the very first critiques of our book were my nephew and niece-aged 5 & 6. They absolutely adore the idea of a granny being a super hero, the idea of them being involved in her life help their granny become a Super Granny makes them feel like a Super Hero themselves. We now have requests for a Super Grandpa. A few parents from their pre-school suggested making a series of books targeting different ages so they start when they are 5 or 6 and continue till 10 or 12. It is very easy for young teenager to get caught up with their own lives, the idea is to bridge the inter-generational gap and make these young influences more involved and active agents of change. For the grandparent it amounts to aging gracefully with the love of their children & grandchildren.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We have prototyped a short version of the book. Our video will be posted shortly!

What skills, input, or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

How can we increase the outreach of this campaign ? What sections or topics may one want to include in our book to appeal to young kids that may help them better understand the problems of aging?

How long has your idea existed?

  • 0-3 months

This idea emerged from

  • A group brainstorm

18 comments

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Comment
Photo of Tuba Naziruddin
Team

Thanks Professor Fayard. We are getting feedback from kids. My niece and nephew have found a new super hero, they want a super grandpa now . They have shared this in their pre-school with their little friends. The idea of them helping their grandparents become super heroes makes them feel like a Super hero as well . I guess we need to include super grandma and her super grandkids . Getting more feedback on what to put in a children's book is something we are working on . As almost every kid associated the book as a super hero story . We want to spread the idea that your grandparents can be the best super heroes if you help them be one .

Photo of Bettina Fliegel
Team

Tuba,
Hi. The video really explains the idea. Great job!
Maybe ask Elana or others in her group from DFA for feedback on content? Elana was/is an elementary school teacher. Not sure if the others in her group have a background in elementary ed?
What did the children say when they heard the story? I was thinking that small children might relate the story to their own experiences when they heard the part about falling - or preventing falls. Kids fall all the time. Were they worried about who would be there to help super granny if she gets hurt? Who would give her a bandaid? Did the story open a conversation between the children and their parents?

I wonder if adding information on fall prevention in an appendix for parents might expand the reach of the book? (facts, resources - links to these?) Once children start to ask questions, or prompt their grandparents, would it be helpful for families to have resources so that they can be informed?

Photo of Tuba Naziruddin
Team

Hi Bettina,
It is always wonderful to read your rich feedback!
I will definitely contact Elena, this is an interesting discovery, thanks for letting me know. Interestingly enough my niece was worried when she saw our older video the kid bullying the grandma, you bring an interesting perspective, now we are are not just talking about awareness but also grand kids as influential caregivers. I love the idea of the Appendix for Parents since for young kids specifically 5-6 its the parents who read the stories, a level of engagement for them at the end will be wonderful.

Thanks a ton for all the wonderful ideas! ;)

Photo of Bettina Fliegel
Team

Tuba,

Another idea for information at the end of the book - suggested to me by Anne-Laure Fayard 

What if the information at the end of the book was in the form of a post card that could be punched out? This idea is related to an idea post I have contributed. The idea is a campaign to broaden awareness and connect people to information and resources. Check the comments on the post.
https://challenges.openideo.com/challenge/fall-prevention/feedback/up-standing-citizens/

Maybe the ideas can be connected?

Photo of Tuba Naziruddin
Team

I love the idea of the postcard! We are already working on our appendix thanks to your suggestion! Thanks again!

Photo of Conor
Team

This is a great idea and really like the video to capture the impact it could have! Children seeing their grandparents as superheroes is a perfect way to build the connection between generations. The way the book is presented works on two levels - the grandparent may read it and realize they aren't doing everything they can to prevent falls and the grandchild listening to it could be prompted to ask questions around their grandparents' habits. I think building out the 'superhero' aspect of the story is one point of improvement. I could also see this as an mobile app/game companion, where kids can create avatars of their grandparents and play out the scenarios presented in the book. Overall, really like the idea - nice job!

Photo of Tuba Naziruddin
Team

Thanks Conor for the wonderful feedback and suggestions. We are working on the elements we could include and integrate with the game as well!

Photo of Nesibe İrem Erdem
Team

Hello Tuba,
I thought I wrote to you before but now i can't find it, i guess there was a glitch while sending. I also had an intergenerational idea:
https://challenges.openideo.com/challenge/fall-prevention/ideas/destigmatizing-through-game-for-children
Wonder if our ideas can be merged into an app with interactive stories, like partial games that reveal knowledge and tasks to children for them to overome together with grandparents.

Photo of Tuba Naziruddin
Team

I love your game ! Yes merging it together will be a great idea. Part of our campaign is to enter into related influential products for kids and A Super Granny Game would be apt! It would be great to provide little pieces of information on healthy aging to these tiny change agents.
Thanks for reaching out!

Photo of Anne-Laure Fayard
Team

Great to see this conversation here. Thanks Nesibo Iremu for reaching out as I can definitely see the connections between your 2 ideas. They seem to me like 2 touch points in creating an experience that increase awareness and trigger conversations between children, parents and grandparents on issues related to health and mobility. Looking forward to seeing this collaboration evolve!

Photo of Kate Rushton
Team

Hi Tuba!

It is great to see how this idea is progressing. I really like the video and the graphics

Do you have any feedback you can share with us e.g. some quotes, suggestions, ideas for improvement etc.?

Would it be possible to link your other super granny posts to this one?

Photo of Tuba Naziruddin
Team

Hi Kate,

Thanks for your feedback. One learning is that our target age group needs to be a little broader ;this book was shown to pre-school /kindergarten kids for them the character was like a new super hero they could relate to, but again 5-6 is still a young age to know about the agonies of aging and considering the fact that 65 is like the new 40, such young kids are still learning about aging. The idea of them playing a role in helping their grandparents was a hit with everyone. Both my niece and nephew are super excited, they think they are becoming super heroes in the process. A few parents suggested making the book series for different ages so its like when they are at age 5-6 vol-1 is read at age 8-10 they read vol. 2 so on and s forth.

P.S I have linked my post !

Photo of Bettina Fliegel
Team

Tuba,
Hi. In terms of the age range you would like to write for maybe visit the children's section in a local library to get a sense of books for different age groups. You can research "best" books for different age groups or ask the librarian for suggestions.

That was a great suggestion about making a series. Kids love to read books in series.

I love the feedback that your niece and nephew think they are becoming super heroes! I wonder if the book might suggest activity ideas for children, parents, or grandparents to do together? Maybe they can draw badges as rewards for each other, earned by doing …. ????

Photo of Anne-Laure Fayard
Team

Tuba Naziruddin and team great update and combination of your two ideas (you might want to connect them by building upon them). The video is really well-done: a great crew of actors and a great video editor. Great sketches too! I like the intergenerational aspect and I think books is really a great tool to start conversations. While the video focuses on the grandmother and grandchild, it also suggests the conversation between the kids and parents. I can also imagine that it might also make the parents more sensitive to the risks that their own parents might face. I also remember my kids being super proud when my parents came visiting and they went and read a book in their classroom. That could be a nice opportunity. You can imagine developing some resources for teachers and / or parents to help them address some questions arising and generate positive conversations. It'd be great if you could try to show the book to a couple of kids and see how they react - what kind of questions they ask, what kind of conversations it triggers.

Photo of Kate Rushton
Team

Hi Tuba!

I look forward to seeing the video for Super Granny.

Would this be a book that Grandma/Grandad could read with their grandchildren as part of their daytime story?

Could this be marketed alongside a product for older adults?

Photo of Tuba Naziruddin
Team

Hi Kate,

Just added the video. Yes it can be marketed for both kids and older adults as there is an inter-generation aspect to it.

Photo of Jim
Team

Cool idea Tuba. I look forward to seeing the video.

I am curious to see how how you think about Supergranny connects with how grandfathers and grandmothers will. I think all will benefit!
Jim

Photo of Tuba Naziruddin
Team

Hi Jim just added the video